Dana White’s Unapologetic Response
UFC President Dana White has robustly defended the organization’s $105 million-a-year sponsorship deal with Bud Light amid growing criticism.
White, in a TikTok video with Theo Von, expressed his indifference to the backlash, asserting that Bud Light is the perfect partner for UFC.
Backlash Over Bud Light’s Troubled Partnership
The UFC’s six-year marketing deal with Bud Light has faced backlash from supporters, with calls for a boycott gaining momentum.
The brewer, once the best-selling beer in the US, has experienced a decline in sales after partnering with trans activist Dylan Mulvaney, leading to protests and consumer anger.
Dana White’s Firm Stance on Bud Light
White, addressing the criticism, emphasized his alignment with Bud Light’s core values and dismissed accusations of being a “sellout.”
He stated that the partnership with Bud Light is a strategic move and the right fit for UFC, irrespective of controversies surrounding the beer brand’s previous marketing endeavors.
Bud Light’s Cultural Controversy
Bud Light’s association with Dylan Mulvaney stirred cultural controversies, with the beer brand accused of mishandling sensitive cultural issues.
The partnership triggered boycotts from both conservative and liberal factions, impacting Bud Light’s sales.
Dana White’s Deeper Perspective
White urged critics to look beyond surface-level controversies, stating, “I look deeper than just fing ‘oh, you know, they did this can with whoever’. I don’t give a s.” He emphasized that Bud Light aligns with UFC’s core values, making it the preferred partner.
Bud Light’s Impact on Anheuser-Busch
Recent financial reports indicate that Bud Light’s association with UFC continues to affect Anheuser-Busch’s sales negatively.
The world’s largest brewer reported a double-digit drop in US revenue, and Bud Light’s volume experienced a significant decline, losing its top-selling position to Modelo Especial.
Dana White’s Vision for the Partnership
In a statement announcing the partnership, Dana White highlighted the historical connection between Anheuser-Busch, Bud Light, and UFC. He expressed pride in the reunion and shared excitement about the collaborative efforts that align with the core values of both entities.
Industry Response and Future Prospects
Anheuser-Busch CEO Brendan Whitworth echoed White’s sentiments, emphasizing the company’s commitment to iconic sporting moments.
The rekindled partnership with UFC is seen as a continuation of the legacy, despite the ongoing controversies and financial challenges for Bud Light.