Calvin Klein Faces Accusations of ‘Double Standards’ as FKA Twigs Ad Banned for Nudity, Igniting Debate on Inconsistencies in ASA Rulings

Calvin Klein Faces Accusations of ‘Double Standards’ as FKA Twigs Ad Banned for Nudity, Igniting Debate on Inconsistencies in ASA Rulings

Advertising Watchdog Under Fire: ASA Accused of ‘Double Standards’ in Ruling on FKA Twigs Calvin Klein Ad

The Advertising Standards Authority (ASA) is facing backlash for its decision to ban a Calvin Klein advertisement featuring FKA Twigs, citing potential offense and objectification.

Critics argue that the ruling reveals a disparity in the ASA’s approach to nudity in advertisements, as similar instances have been overlooked in the past.

Calvin Klein’s FKA Twigs Ad Deemed Offensive: ASA Cites Nudity and Sexual Overture

The controversial Calvin Klein poster, released in April, showcased FKA Twigs in a denim shirt, revealing a portion of her buttocks and breast.

The ASA asserted that the image portrayed an “overall sexual overture” that was deemed unsuitable for untargeted display. This decision sparked questions about the ASA’s consistency, especially considering previous approvals of comparable ads.

Inconsistencies Highlighted: Kendall Jenner’s Calvin Klein Posters Escape Ban Despite Similar Nudity Levels

While FKA Twigs’ ad faced the ban hammer, two posters from the same Calvin Klein campaign featuring model Kendall Jenner managed to evade prohibition.

The ASA defended its decision, stating that the Jenner posters did not focus on her body in a sexualized manner, and the level of nudity was within expectations for a lingerie advertisement.

Industry Expert Criticizes ASA: Brand and Culture Expert Nick Ede Calls Out Alleged ‘Double Standards’

Brand and Culture Expert Nick Ede accused the ASA of employing “double standards,” expressing confusion over the approval of Calvin Klein’s men’s campaign, which featured Jeremy Allen White, while FKA Twigs’ ad faced a ban.

Ede emphasized the importance of clear and defined standards for advertisements, advocating for consistency in the ASA’s rulings.

FKA Twigs Responds: Artist Challenges ASA’s Decision, Alleges ‘Double Standards’

FKA Twigs took to Instagram to voice her disagreement with the ASA’s decision, emphasizing that she did not see herself as a “stereotypical sexual object.”

The artist defended her physicality and artistic expression, comparing herself to past style icons who broke barriers of empowerment and embodied sensuality. She thanked Calvin Klein and her collaborators for providing a space for self-expression.

Calvin Klein Stands By Campaign: Brand Defends FKA Twigs’ Ad as Empowering and Approved by the Artist

Calvin Klein responded to the controversy, asserting that FKA Twigs had collaborated willingly and approved the image before publication.

The brand defended the ad, stating that all “conventionally sensitive” body areas were fully covered, and the composition adhered to a natural and neutral position.

Jeremy Allen White’s Calvin Klein Campaign: Contrasting Approvals Raise Eyebrows Over ASA’s Rulings

Amidst the FKA Twigs ad controversy, The Bear star Jeremy Allen White’s Calvin Klein campaign showcasing his chiseled physique gained attention.

The contrasting approvals of these campaigns have intensified scrutiny over the ASA’s decision-making process, prompting questions about the consistency and criteria applied in evaluating advertisements.

Link to Image

Share on Facebook «||» Share on Twitter «||» Share on Reddit «||» Share on LinkedIn

Read Related News On TDPel Media

Advertisement
Advertisement: Download Vital Signs App (VS App)