Budweiser’s “The Stage”: Showcasing Up-and-Coming Artists Across Nigerian Cities

Budweiser’s “The Stage”: Showcasing Up-and-Coming Artists Across Nigerian Cities


In recent years, Budweiser has made significant strides in the Nigerian market and has become a prominent player in the sports sector.

This time around, the premium brewing company is offering a platform called “The Stage” for up-and-coming artists to showcase their talents.

This opportunity spans across cities like Port Harcourt, Enugu, Lagos, and more, with the motto “Yours to Take.”

The Budweiser budxuncovered campaign has ignited the spirit of rising Nigerian talents, urging them to visit Budweiser.com and submit demo tapes for a chance to compete in one of the six regional stages.

Notably, four stages are still open for entries.


Empowering Emerging Musicians: A Showcase of Talent

On August 12, at the Aztech Arcum Event Center in Port Harcourt, six aspiring musicians delivered captivating performances in front of an engaged audience.

Their goal was to secure a golden ticket to the Budweiser budxuncovered Grand Finale in Lagos.

The presence of celebrity host Ebuka Obi-Uchendu added an extra flair to the BudxUncovered Port Harcourt Stage event.

The evening reached its zenith with a performance by BNXN (formerly known as buju), leaving attendees with a sense of fulfillment and cherished memories, all thanks to Budweiser’s support.

The artists mesmerized the audience with their exceptional skills, creating an electrifying atmosphere that made it a night to remember.


A Rising Star Emerges: Calian’s Triumph

Emmanuel Somtoochukwu, known by the stage name Calian, emerged as the first victor of the BudxUncovered Regional Stages.

Calian garnered an overwhelmingly positive 5-star rating from the audience, a testament to his captivating stage presence and remarkable vocal prowess.

His distinctive fusion of soulful melodies and impactful lyrics struck a chord with listeners, solidifying his well-earned victory.

A Series of Showcases: The Journey Continues

The “Port Harcourt Stage” marked the beginning of a six-event series, with subsequent stages set to take place in Enugu, Asaba, Uyo, Calabar, and Lagos.

Another musical gem was discovered on August 20 at the Kobb Civic Center, Shoprite, Enugu.


Further details are expected to be revealed soon.

The Road to Stardom: From Lagos to Las Vegas

Finalists from each city will gather for a showdown in Lagos on September 23, competing for the grand prize—a fully covered trip to Las Vegas, USA.

In Las Vegas, they will grace a prominent stage alongside international acts, presenting their talents to a global audience.

This opportunity not only offers a chance to shine on an international platform but also to connect with renowned artists from around the world.

Undoubtedly, this experience will open doors to a promising future in the entertainment industry for these talented individuals.


As we await the unfolding of this musical journey, you can stay updated and gain insights about BudxUncovered and more by following Budweiser on Instagram @budweisernigeria, Twitter @BudweiserNG, and Facebook @Budweiser.

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