Boost for British Auto Industry: Nissan to Produce Electric Qashqai and Juke Models in Sunderland

Strategic Move by Nissan

Nissan is poised to make a significant announcement, revealing plans to manufacture new electric versions of its popular Qashqai and Juke models in Sunderland.

After extensive negotiations with the Government, the Japanese car manufacturer is set to confirm this strategic decision, offering a boost to the local economy and safeguarding numerous jobs.

Government Support and Economic Impact

Prime Minister Rishi Sunak and Chancellor Jeremy Hunt played pivotal roles in securing the deal, according to sources close to the Government.

The decision not only protects thousands of jobs but also defies earlier predictions of Brexit-related challenges to the UK’s car industry.

The investment, starting at hundreds of millions, may escalate to over £1 billion if the venture proves successful, underscoring Nissan’s long-term commitment to Sunderland.

Nissan’s Electric Vehicle Ecosystem

Nissan’s commitment to electric vehicles is evident in its Sunderland plant, where ‘electrified’ hybrid versions of the Qashqai were introduced last year.

The facility, employing 6,000 workers, serves as a vital component of Nissan’s latest manufacturing hub and electric vehicle ecosystem, known as EV36Zero.

Launched in 2021 with a £1 billion investment, EV36Zero integrates electric vehicles, renewable energy, and battery production.

Government’s Manufacturing Boost

Chancellor Jeremy Hunt’s recent announcement of a £4.5 billion investment into British manufacturing by 2025 aligns with the broader success of the UK as the eighth-largest manufacturer globally.

The focus is on supporting sectors where the UK demonstrates or has the potential to achieve world-leading status.

The move signifies a concerted effort to reinforce the nation’s manufacturing prowess.


Nissan’s decision to produce electric models in Sunderland marks a significant development for the UK’s automotive sector.

The involvement of key government figures, Prime Minister Rishi Sunak and Chancellor Jeremy Hunt, highlights the collaborative effort to secure economic benefits and job stability.

The move not only counters previous concerns about the impact of Brexit on the car industry but also underscores Nissan’s dedication to long-term investment in the region.

The emphasis on electric vehicles aligns with global trends, positioning Sunderland as a crucial hub in Nissan’s electric vehicle ecosystem.

Chancellor Hunt’s commitment to substantial funding for British manufacturing further emphasizes the government’s support for sectors where the UK can excel on the world stage.

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