A quality blog post considers being valuable to users and SEO practice. Usually, many writers fulfill the readable and informative aspects of the content but neglect SEO. But, the truth is SEO-friendly post is also user-friendly and those two should not be considered separate thing. Writing an SEO-friendly post means creating content that will both users and search engines understand. SEO-friendly post allows users to comprehend and share your content, which donates to a higher ranking. Today, Alpha Efficiency will share tips on how to optimize your blog post to meet SEO criteria.
- Think about the information you want to convey
This refers to the question about what answer you want to provide to your users. What is the purpose of your post and what information do you want to deliver? After you write down the answers, focus on the search intent your audience may have. To have insight into users’ search intent, you can look at the search results for the search phrase you aim to rank with.
- Keyword research
After determining the post subject, finding the right keywords is the next step. Adding the keywords that your target audience search for is crucial in making your blog visible and easy to find in search engines.
Implementing selected keywords should be strategically placed not to affect content readability. Avoid placing too many keywords in the content as it will result in the unnatural sound of sentences and overall text. Our advice, in avoiding too many keywords, in placing them evenly throughout the text, one in the title, one in the introduction section, one in the main text, and one in the conclusion.
Additionally, to avoid repeating the same keywords and stuffing keywords, we suggest searching for words that are relevant to your main keyword.
- Optimize the title and URL
Once you have determined your post subject and keywords, you should craft your title and URL.URL and TItle are elements that give the search engines an idea of what your page is about, therefore their importance for SEO is enormous.
For creating quality titles consider these attributes:
- length should be between 50 and 60 characters and to be displayed without breaks in SERPS
- incorporates your keywords (avoid stuffing too many)
- precisely describes blog post content
- it’s interesting and attractive to users which encourages users to click on your post in search results
When it comes to URLs, the best practice is to:
- use “-” instead of “_” to separate the words. In the case of WordPress, it’s required to change the permalink structure
- if your URL is auto-generated by CMS, you can change it manually. Auto-generated URL usually is the same as the title, but we advise you to make it shorter and exclude redundant words. For instance, the default URL for this post would be /Blog-SEO- Learn-how-to-optimize-your-blog-posts/ however optimized version would be something like /seo-optimized-blog-posts/
- Optimize meta description
Along with tile and URL, optimization of meta description is equally important. A meta description tag is a post summary described in less than 200 characters, ideally around 160. The relevancy and informative character of meta description encourage users to click on your post while providing quality material for Google to publish your description in search results.
- Creating a structure, Implementing headings and paragraphs
Structure considers that your blog post incorporates an introduction, body, and conclusion. Dividing text into three sections donates to readability. Other than that, you can split the post into various parts to make writing easier, but also reading.
Use paragraphs to detail specific ideas and concrete subjects. You should be able to summarize the main paragraph subject in a few sentences and avoid writing too lengthy paragraphs.
Use different typography and font characteristic such as bold, italic, or underlying to highlight important words and make the text less monotonous.
The heading is an important part of the paragraph as it provides an idea of what your paragraph is about. There should be only one H1 tag on a page. Usually, H1 is the same as the title, but it doesn’t necessarily have to be so. It is mandatory that H1 include the main keyword.
Additionally, headings should be imparted hierarchically. This means that title is an H1 tag, the main section is H2, and the subheading refers to an H3 tag.
Subheadings are also convenient elements of the text, and you can use them to guide readers through the post, additionally allowing them to quickly scan post content.
The benefits of the organized blog post are that it helps search engine spiders in the crawling process and contributes legibility.
- Add links
Try to associate your blog post with another post by adding internal links. Internal linking significantly donates to SEO by helping search engine to find new posts in your blog. This functions as search engine spiders follow the link and add them to their index in process of crawling. Additionally, internal links allow users to find out more about your topic or related subjects when clicking on provided links, which encourages users to spend more time on your blog consequentially reducing the bounce rate.
- Optimize blog post length
Statistic suggests that longer posts tend to be frequently mentioned on social media, receives more likes, and better performs in search engines. However, this doesn’t imply that short posts have a poor ranking. Actually, ranking largely depends on content quality rather than quantity.
To estimate which post length is most potent in referring to your topic, you can simply search the target keywords in Google and examine the length of highly ranked posts.
- Optimize media elements
By this, we mean images, graphics, photography, videos, infographics, and all other elements. These elements make content more interesting and enhance its quality and donate to user engagement. Although Google still is unable to understand an image or video content while crawling a web page, you can make your visual elements SEO optimized. You can accomplish this by inserting ALT TEXT with a meaningful name instead of senseless characters. For instance, instead of img111.jpg, use seo-statistic-2022.jpg. ALT TEXT should briefly describe the image, or you can incorporate your target keywords for this purpose.
The above tips provide an efficient way to optimize your future posts but also can be implied to your existing posts that require SEO-friendly optimization. Even so, don`t expect to immediately see an impressive outcome, as Google takes time to rank. It requires patience and a continuum in posting high-quality content to deliver SEO results, but with a good foundation, success is inevitable.