BHOPAL (Madhya Pradesh): On Monday, Home Minister Narottam Mishra started the Mask Kranti campaign to increase awareness about the use of masks in the city.
The theme tune for the campaign is from the Hindi film Kranti. Mask Kranti’s song is based on the popular film song ‘Zindagi ki na toote ladi, mask pahno, mushkil hai ghadi,’ which is gaining a lot of attention.
Search and Research Development Society will run the drive in Bhopal, Sehore, Vidisha, Raisen and Hoshangabad districts. The drive is being run in the way as the film was promoted using tongas (horse cart) in 1980s. An appeal is being made to wear masks to people through loudspeakers fitted on tongas displaying the posters of the film.
Mishra praised the team of the society for making people aware in innovative ways. He said such efforts of voluntary organisations played an important role in controlling third wave in MP.
The society along with Bhopal district administration has contributed to Covid management by painting slogans about Covid precautions on back of trucks during the second wave of pandemic.