As we look ahead to the year 2023, automotive dealers need to adjust their digital marketing strategy to stay ahead of their competition. The best way to do this is to ensure their SEO performance is on the cutting edge. SEO (search engine optimization) is an essential component of any successful online marketing efforts as it helps to ensure that your website will be seen by potential customers.
Below are the top 10 SEO practices which every automotive seo company should consider adopting in 2023.
1. Utilizing Mobile Friendly Websites
Mobile visits account for 60% of all Google searches. As such, it is important for SEO companies for car dealerships to ensure that their client’s websites are optimized for the mobile web. This includes everything from site design to the use of responsive web design, which adjusts the layout of a website so that it looks great on desktops, tablets, and mobile devices.
2. Creating Quality Content
Content is one of the most important components of SEO. Quality content should be tailored to your target audience, contain valuable and pertinent information, and should be keyword optimized. Additionally, car dealers should optimize their content for local searches, such as providing information on their local service area.
3. Optimizing Images
Images are often overlooked by car dealers, but they should be optimized properly according to their file names, image sizes, and alt-text. This will help your website to load faster and rank higher in search engine results.
4. Attaining Quality Backlinks
Quality backlinks from websites that are authoritative and relevant to your dealership’s industry are essential for improving your website’s ranking.
5. Claiming Local Listings
One of the most important SEO tips for car dealers is to claim local listings on major search engines like Google or Yahoo. This will help your dealership appear prominently in search results when potential customers search for car dealerships near them.
6. Encouraging Online Reviews
Customer reviews are an important factor when it comes to improving local SEO, as they often appear prominently on local search engine results pages.
Encourage customers to leave reviews by following up with customers after a sale or service and by including links to review sites, such as Google, on all of your dealership’s online content.
7. Optimizing for Voice Search
Voice search is growing, so it’s important for dealerships to ensure their content is optimized for it. This includes using natural language, answering frequently asked questions about your dealer’s services, and using geo-specific phrases to target local customers.
8. Utilizing Schema Markup
It is a code that you can add to your website that helps search engines better understand the content it contains. Schema markup can be used to help search engines identify and rank dealership information, such as opening hours, contact information, and car models offered.
9. Investing in Paid Ads
Paid search ads are an effective way to quickly gain visibility in organic search results and drive potential customers to your dealership’s website.
10. Performing Regular Audits
SEO is an ever-changing industry, so it’s important to conduct regular SEO audits to ensure your website is up-to-date and remains competitive in the automotive industry. This includes checking for broken links, keyword optimization, and ensuring that your website information is accurate and up-to-date.
By following the advice outlined in this article, car dealers will be well on their way to developing a successful SEO strategy for the year 2023. SEO will continue to be the most crucial component of any successful digital marketing campaign, so dealerships must invest time, money, and other resources into optimizing their website and content to stay ahead of the competition.