…By Roland Peterson for TDPel Media.
The Government Communication and Information System (GCIS) recognizes the need to adapt to the rapidly evolving communication environment.
In response, the GCIS plans to upskill its workforce and upgrade its Information and Communications Technology systems to meet the new demands.
Embracing Technological Advancements:
Minister in the Presidency Khumbudzo Ntshavheni acknowledges the fast-paced technological advancements that are reshaping our world.
The GCIS has already embraced technological platforms during the COVID-19 pandemic, enabling remote meetings, connectivity, and communication.
Technology has become the new norm, allowing the GCIS to expand its operational capacity and reach a broader audience.
Exploring Game-Changing Innovations:
While the GCIS has utilized existing technologies, Minister Ntshavheni emphasizes the need to explore game-changing innovations like the ChatGPT app.
This app, used in other countries, has streamlined government workflows.
However, the GCIS is committed to assessing the ethical implications of such innovations as it seeks to modernize and update its communication practices.
Balancing Traditional and Modern Communication Methods:
The GCIS recognizes that many communities in the country still rely on traditional methods of communication, such as face-to-face engagements.
Minister Ntshavheni highlights the ongoing role of the GCIS in supporting the Presidential outreach imbizo programme.
This program serves as a critical platform for dialogue between the government, citizens, and stakeholder groups, enabling collaborative efforts to build the desired South Africa.
Inclusive Communication for All:
The GCIS is committed to providing communication that is accessible, relevant, and easily understood by all people.
The department aims to speak to every audience in their preferred medium or language, working to bridge the gap between those with and without access to resources and technology.
This approach ensures that even individuals living in remote areas of the country can be reached effectively.
30 Years of Democracy Campaign:
As South Africa approaches the milestone of 30 years of democracy, both the GCIS and BrandSA will focus on highlighting the achievements of the democratic government.
Their joint efforts will facilitate a stronger connection between the government and citizens to address current challenges.
The GCIS plans to collaborate with community media to promote the 30 Years of Democracy engagements and effectively communicate these achievements.
The GCIS is proactively adapting to the changing communication landscape, acknowledging the significance of technology and traditional methods in reaching diverse audiences.
By upskilling its workforce and upgrading its technological infrastructure, the GCIS aims to effectively communicate with citizens, ensuring that the government’s initiatives are accessible and understood by all.
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