Accel-KKR Invests in Accertify for Global Expansion in Fraud Prevention
In a move aimed at propelling innovation in fraud prevention technology, Accertify, an affiliate of American Express, has secured an undisclosed investment from Accel-KKR.
The financial backing from Accel-KKR is set to empower Accertify in leveraging its expertise in fraud prevention, chargeback management, account protection, and payment gateway solutions.
Led by President Mark Michelon, Accertify is poised to accelerate growth and capitalize on digital advancements in artificial intelligence and machine learning.
Fueling Growth and Product Innovation
The investment from Accel-KKR provides Accertify with the means to accelerate its growth and product innovation within the global fraud prevention market.
As an independent entity, Accertify plans to utilize Accel-KKR’s support to further enhance its technologies, ensuring businesses are well-protected against fraud while optimizing operational efficiency.
The strategic move signifies a commitment to staying at the forefront of fraud prevention in a rapidly evolving digital landscape.
Accertify’s Role in Business Protection
Accertify’s role in protecting businesses extends to a diverse range of sectors, including online retailers, major global airlines, and prominent sports betting platforms.
Its technologies have proven instrumental in safeguarding these businesses from fraudulent activities, solidifying its position as a trusted solution provider.
With 40% of the Top 100 online retailers among its clientele, Accertify demonstrates a significant footprint in the industry.
Strategic Advisors in the Deal
Barclays played a crucial role as the exclusive financial advisor in facilitating the investment deal, emphasizing the strategic nature of the collaboration.
Legal advisory services were provided by Cleary Gottlieb Steen & Hamilton LLP, contributing to the seamless execution of the agreement.
The undisclosed amount of the deal reflects a strategic decision to maintain confidentiality surrounding the financial details.
Charting the Future of Fraud Prevention
Accertify’s partnership with Accel-KKR signifies a pivotal moment in charting the future of fraud prevention technologies.
With the backing of Accel-KKR, Accertify is well-positioned to not only strengthen its current market presence but also explore new avenues for growth and innovation.
As the digital landscape continues to evolve, Accertify aims to remain a leading force in the global fight against fraud.
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