While most investors are watching Bitcoin’s price yo-yo and waiting for the dust to settle, one of Mexico’s wealthiest men is doing the opposite — he’s buying more.
Ricardo Salinas Pliego, the founder of Grupo Salinas and the third-richest person in Mexico, is making bold moves that are grabbing attention across the crypto world.
Salinas Buys More Bitcoin Without Blinking
In a recent interview with Kitco News, Salinas confirmed that he’s ramped up his Bitcoin holdings — again.
Already known for keeping a staggering 70% of his investment portfolio in Bitcoin, he revealed that he’s added a “considerable” amount more.
He didn’t share exact numbers, but made it clear: he’s not trying to time the market.
He’s trying to get ahead of the curve.
Despite Bitcoin recently dipping about 6% from its all-time high of $112,000 (now sitting around $104,900), Salinas sees this downturn not as a red flag, but as a green light.
Buying the Dip While Others Panic
The latest pullback in Bitcoin prices came amid rising geopolitical tensions in the Middle East.
For many, that’s a signal to play it safe. For Salinas? It’s a buying opportunity.
He made it clear that his decision has nothing to do with war or market panic.
Instead, he’s sticking to a long-held belief: when others hesitate, buy.
And he’s not the only one. On-chain data shows that large wallets — the so-called “whales” — are quietly growing their BTC stacks, even as the price drifts lower.
The supply on exchanges is shrinking, which suggests that more investors are holding tight, not selling.
Fiat Currency Is the Real Risk, Says Salinas
A longtime critic of traditional fiat money, Salinas has repeatedly warned that government-backed currencies like the US dollar lose purchasing power over time.
He claims the dollar has lost around 90% of its value in the last four decades.
Salinas shares the same outlook as Michael Saylor, founder of MicroStrategy, who sees Bitcoin as protection against rampant money printing.
In fact, Salinas wrote a whole book about it — The Bitcoin Enlightenment — where he argues that Bitcoin could signal the end of the fiat era altogether.
It’s Not About Today’s Price — It’s About the Future
Salinas isn’t sugarcoating it: Bitcoin is volatile.
Prices can swing wildly in a single day, especially when global financial news hits. But for him, that’s all background noise.
“Look at where this is going,” he told Kitco, urging investors to take a long-term view.
And he’s not alone in thinking that Bitcoin has room to run.
Coinbase CEO Brian Armstrong recently predicted that in the future, nations might even hold more digital assets than gold.
That kind of vision gives billionaires like Salinas the confidence to stay the course.
All-In on Crypto? Salinas Isn’t Ruling It Out
While he hasn’t gone fully all-in yet, Salinas has hinted that he might eventually put 100% of his assets into Bitcoin and other digital currencies.
That kind of move would be unprecedented for someone of his stature — but then again, he’s never shied away from bold decisions.
Bitcoin’s price, hovering around $104,701 at the time of his latest move, didn’t scare him off. Quite the opposite.
He’s betting that inflation will continue to erode fiat currencies, and that Bitcoin will be one of the few assets left standing strong.
Leading By Example or Taking a Risk?
It’s a high-risk, high-reward play. Bitcoin can swing 5–10% in a single day.
But when someone with Ricardo Salinas Pliego’s financial clout makes such a public move, people notice.
Whether his vision plays out or not, his conviction is hard to ignore.
For now, Salinas is stacking more Bitcoin and encouraging others to look beyond short-term fear.
If his predictions are right, early believers could see major gains.
But if not, the ride could be rough.
Either way, one thing is clear — the world’s richest investors haven’t lost faith in Bitcoin.