UAE Rugby Federation launches new brand identity and logo

By Larry John Brown

Published: September 7, 2021 | 2:48 PM GMT

DUBAI, 7th September, 2021 – The UAE Rugby Federation has unveiled its new brand identity and logo, which were designed to align with and advance the federation’s ambitions in the next period.
The new identity and logo were announced during a ceremony hosted on Monday in Dubai, in the presence of Qais Al Dhalai, Chairman of Asia Rugby, Chairman of the Arab Rugby Federation, and Vice President of the UAE Rugby Federation; Faisal Al Zarooni, Vice President of the UAE Rugby Federation, Mohamed Sultan Al Zaabi, Secretary-General of the UAE Rugby Federation; Apollo Perelini, UAE rugby team coach, and others.
Coinciding with the UAE’s Golden Jubilee, the launch of the new identity supports the UAE’s efforts to achieve further local and global successes in this competitive sport, building on the contributions of its exceptional athletes.
Al Dhalai said that this step reflects the UAE Rugby Federation’s keenness to stay ahead of sports trends and part of the efforts to support Asia Rugby in developing this sport.
For his part, Al Zarooni expressed his appreciation of Sheikh Mohammed bin Maktoum bin Juma Al Maktoum, President of the UAE Rugby Federation, for his support of rugby and its athletes, noting that the new identity is an effort to promote rugby as an important sport among the many Olympic sports.
Describing the new identity as an embodiment of the sport’s future in the UAE, Al Zaabi explained that the new logo represents the UAE’s authentic identity with a minimalist design, and showcases their endeavours to create a transitional shift in the world of rugby.
Speaking of the UAE team’s planned events, he said that they will be competing in the Asia Rugby U18 Girls Sevens Championship against four other teams, after which they will head to Qatar to compete in the Asia Rugby Championship Division III West.

About Larry John Brown

Larry John is a talented writer and journalist based in New York, USA. He is a valued contributor to TDPel Media, where he creates engaging and informative content for readers. Larry has a keen interest in current events, business, and technology, and he enjoys exploring these topics in-depth to provide readers with a comprehensive understanding of the issues. His writing style is characterized by its clarity, precision, and attention to detail, which make his articles a pleasure to read. Larry’s passion for storytelling has earned him a reputation as a skilled writer and a respected authority in his field.