Two women swapped blows and rolled around on the floor of Primark’s flagship store in Birmingham on July 9

At a Primark store, two ladies got into a nasty fight as shocked customers looked on.

On July 9, the two traded blows and wrestled on the floor of Primark’s flagship location in Birmingham.

Online videos of the pair fighting went viral and were shared hundreds of times.

After pinning her opponent to the ground, the woman in the black top and pants kept saying, “Let go and I’ll get off you.”

Then, as her friends laughed, she insulted the woman.

‘We are aware of an incident that occurred between two customers in our shop on Friday,’ a Primark representative said.

‘Store management and store security responded to the issue quickly.’

West Midlands Police has been approached by MailOnline for comment.

It’s not the first time a fight has involved a Primark location.

In 2018, a fight broke out between two hulking gym patrons outside one of the shops on Chatham High Street in Kent after an argument over who was the strongest.

Before repeatedly striking and kicking his opponent in the face, one of the men claimed, “I could outbox you in the gym.”

As the stocky criminals struggled on the floor, several bystanders ran to separate them and begged them to stop for the sake of the kids.