During the COVID-Pandemic, when many people were forced to quit their jobs, they turned to the e-Commerce sector to make a living. However, a robust website or blog is necessary to sell products or services online – be it a Shopify site, WordPress blog, or any other architecture.
So, if you have a blogging website that attracts a decent number of visitors, you have opened up several doors that can help you sell your products online and enhance your business. No matter whether you want to sell physical products or digital products, you can make money via your blog. How much money you will make will depend on how convincingly you sell your products and what strategies you follow to promote your products via your blog.
Undoubtedly, content marketing is key to creating awareness and building a brand in today’s modern world. However, overly promotional blogs can lead to the demolition of your blog page. On the other hand, if you are not promoting your products or services, you won’t be able to sell your products or services.
So, how to sell products in blog posts? Here we have created a list of tips that you can consider to get success. Let’s check out those tips:
- Avoid direct promotion: First and foremost, write content with the intent of being factual and informative. Google doesn’t rank the sites that focus on promoting their products and telling customers to buy them. Your site visitors visit your website primarily because of content, not for buying goods. So, instead of focusing on selling your products on your blog, you should focus on providing your visitors with the right valuable information. Since your audience can sense whether you are selling your products or providing the information, they will lose their trust if you behave like a salesman only.
- Increase your conversion rate: While converting your readers into potential customers can be tricky, the best way to use blogs for selling products is to present a real value proposition with your products. No matter how great, engaging and shareable your content is, if you promote a product that has nothing to do with what your blog is about will do nothing good to your business. So, make sure you sell the products you can easily relate to in your blogs. Finding a way that drives your customers toward the products or services you recommend in your blogs will not only make your sales pitch seamless but also enhance the chances of converting your reader to your customers.
- Use tasteful CTAs: When you embed your products in blogs, it needs a call to action. And the two of the best CTA formats are a top-of-site bar and a sidebar. The top-of-side bar lies above your navigation bar and promotes an offer to your readers. It is easily visible, especially if it scrolls up and down as the user scrolls your blog page. So, you can use it to promote any product or service you want. In addition, a sidebar with an attention-grabbing product picture can also help you promote your products.
The bottom line
Now that you know how to sell products on your blog, what are you waiting for? Start your blog page and create unique and relevant content to enhance your audience and promote your products indirectly to turn them into potential customers.
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