Snooze or Sizzle – Simba’s Regional Analysis of Sleep and Intimate Activities in England

Mapping England’s Bedtime Habits: A Regional Analysis

In the ongoing North-South divide of Britain, a new interactive map has surfaced, sparking a fresh debate over the most intimate activities – bedroom behavior.

The map, compiled from responses by 5,000 adults across England, explores various bedtime habits, from sleep and sex to binge-watching Netflix and social media scrolling.

Regional Disparities in Bedroom Activities:

Contrary to expectations, Northern cities known for their vibrant nightlife, such as Liverpool, Leeds, and Newcastle, don’t dominate the top ten areas for the most frequent intimate activities.

Surprisingly, Southern locations, including Greater London, Buckinghamshire, and Berkshire, take the lead.

The Midlands emerges as a true triumph, with six places dominating the list.

Simba’s ‘Bad Behavior Report’:

Sleep technology firm Simba unveils its inaugural ‘bad behavior report,’ shedding light on England’s best and worst bedtime habits.

The report covers a spectrum of activities, including sleep, sex, Netflix binges, and social media scrolling.

The data is derived from a comprehensive analysis of responses from over 5,000 adults across England.

Top and Bottom Performers:

Rutland claims the top spot for the highest frequency of intimate activities, with an average of 2.69 times per week.

Berkshire secures the second position with 2.37 times, followed by Buckinghamshire at 2.31.

Meanwhile, Norfolk residents, averaging 0.92 times per week, find themselves at the bottom of the list, trailing behind Suffolk, Northumberland, and Merseyside.

Sleep Quality and Bedtime Habits:

Simba, in collaboration with The Sleep Charity, delves into the impact of bedtime habits on sleep quality.

The report reveals that 65% of respondents fail to achieve the recommended seven hours of sleep per night, and 34% describe their sleep quality as ‘poor.’

The study emphasizes the importance of using the bed exclusively for sleep, sex, and sickness to enhance overall well-being.

Technology’s Role in Disturbed Sleep:

The report highlights the pervasive influence of technology on bedtime habits, with activities such as watching TV, social scrolling, and online shopping ranking high among bedtime distractions.

Despite expert advice to limit mattress activities to the “3 S’s,” less than a quarter of adults adhere to this golden rule, as per Simba’s research.

Age and Regional Variations:

The report brings attention to age-related variations, with 18-24 year-olds engaging in more sleep ‘stealing’ activities per week on average.

Furthermore, it explores regional differences, such as Oxfordshire reporting the highest levels of working in bed (18%).

Expert Insights and Recommendations:

Lisa Artis, Deputy CEO at The Sleep Charity, underscores the psychological impact of reserving the bed for specific activities, influencing brain recognition.

Steve Reid, CEO and co-founder of Simba, emphasizes the importance of creating a positive bedroom environment for better sleep.


Simba’s ‘bad behavior report’ not only serves as a fascinating exploration of England’s bedtime habits but also sheds light on the correlation between sleep quality and lifestyle choices.

As the nation grapples with technology’s encroachment into the bedroom, the report encourages a reevaluation of bedtime rituals for improved well-being and happiness.

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