British Humor Takes the U.S. by Storm: Rude Greeting Cards Exported Successfully

Introduction: Exporting Rude British Humor to America

A London-based greeting cards company, Central 23, is reaping the financial rewards of exporting cheeky British humor to the United States. Marcus Ereira, co-founder of Central 23, recognized an opportunity to capitalize on the popularity of TV shows like “The Office,” “Shameless,” and “Veep,” which have proven that British humor can find an appreciative audience across the Atlantic.

The result? A whopping 237 percent increase in the sales of British-designed birthday cards with witty, naughty jokes, and even some containing four-letter language in the U.S. within just 12 months.

This surge in sales reflects the fact that Britons with a tongue-in-cheek sense of humor are having the last laugh.

The Rise of Cheeky British Humor in the U.S.

Central 23’s success story is based on more than 500,000 sales, showcasing the growing popularity of British humor in the United States.

Some of the cards depict hilariously irreverent scenarios. For example, one card humorously portrays a 40-year-old who needs a Zimmer frame to visit their favorite supermarket, humorously renamed “Oldi.” Another card offers a blunt birthday greeting:

“Happy Birthday you massive cockwomble,” using a middle-class phrase employed by Downing Street aides to insult ministers.

Meanwhile, a third card humorously features a person instructing their smart speaker, “Alexa, buy a card for the ****,” and a fourth card slyly removes the letter “D” from the phrase “Happy Birthday,” suggesting a risqué promise of what the recipient might receive later.

Central 23’s Co-founder on the Humorous Trend

Marcus Ereira, who co-founded Central 23 with fellow Londoner Luke Shelley, explains that American buyers had traditionally favored family-friendly cards.

However, with the introduction of cheeky cards online, it became evident that Americans were seeking more sarcasm and banter, albeit with the best intentions.

British humor, renowned for its uniqueness, has captured the hearts and wallets of U.S. consumers, leading to substantial growth in the sales of funny cards.

Central 23’s success illustrates the enduring appeal of British comedy, which is gaining momentum in the United States.

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