Sephora customers may boycott stores selling Huda Beauty due to founder’s alleged anti-Israel stance

Sephora customers may boycott stores selling Huda Beauty due to founder’s alleged anti-Israel stance

Sephora Faces Calls for Huda Beauty Boycott

In the world of beauty influencers and products, a recent controversy involving Huda Kattan, the founder of Huda Beauty, has ignited a call for action against the brand.

Jewish activists and commentators are urging Sephora, a major beauty retailer, to cease the sale of Huda Beauty products.

The catalyst for this movement stems from Kattan’s recent controversial remarks about Israel.

Rochel Leah Taktuk’s Viral Appeal

Rochel Leah Taktuk, a prominent Jewish activist, took to social media to express her concerns.

In a viral video, she highlighted Kattan’s statements about Israel, stating, ‘Huda hates Jews.

Why is Sephora still selling her makeup?’ Rochel went on to share various videos featuring Huda discussing Israel, including the reposting of a pro-Hamas video for her four million followers.

Allegations Against Huda Kattan

Rochel accused Huda of equating Zionism with neo-Nazism and shared video clips supporting these claims.

Additionally, Huda was criticized for suggesting that the U.S. and Israel strategically timed a ceasefire on Black Friday to boost sales.

Rochel also brought attention to Huda’s sharing of a video where a woman refrained from condemning Hamas, stating they were fighting for the Palestinian people.

The accusation that Israel purposefully kills journalists in Gaza was another point raised by Rochel.

Social Media Backlash and Boycott

The video prompted a swift and strong response from Rochel’s followers, who tagged Sephora and announced their intention to boycott the store until Huda Beauty products were removed.

Some individuals expressed dissatisfaction with Huda’s previous stance of not accepting money from Israeli customers, causing tension among Jewish shoppers.

Public Reaction and Defense of Huda Kattan

Social media was ablaze with comments both condemning and defending Huda Kattan.

While some vowed never to shop at Sephora again until her products were removed, others praised Huda for her courage and outspoken views.

The controversy has sparked a debate among consumers about whether personal opinions and political stances of influencers should impact their brand loyalty.


The clash between Huda Kattan and critics raises questions about the intersection of personal beliefs and the business of beauty.

Sephora finds itself in the crossfire of a heated debate as consumers grapple with the decision to support or boycott a brand based on the views of its founder.

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