Self-Started Women’s Football Reporters Affirm Women’s Game’s Standing

Self-Started Women’s Football Reporters Affirm Women’s Game’s Standing

In 2012, Rachel O’Sullivan, hailing from Dublin, and Sophie Downey from London, embarked on a mission to revolutionize women’s football coverage.


Inspired by a momentous trip to the 2012 London Olympics to watch Great Britain face off against Brazil at Wembley, the duo recognized the void in coverage for women’s football.

This experience led to the birth of Girls on the Ball, an online platform dedicated to spotlighting women’s football in the UK and Ireland.

Initially conceptualized as a platform for women’s sports, the project focused on football due to its immense popularity.

Over the past eleven years, Girls on the Ball has amassed a substantial following, and O’Sullivan and Downey are now actively covering the ongoing Women’s World Cup in Australia and New Zealand.


Reflecting on their journey, O’Sullivan emphasizes that the women’s game no longer needs to prove itself.

The narrative of questioning the game’s legitimacy based on attendance or fan engagement is outdated.

The sport has made significant strides, boasting packed stadiums, high attendance rates, and ever-expanding tournaments.

The narrative of seeking validation has evolved into a confident assertion that the women’s game deserves its place without the need for permission.

The path to success wasn’t without its challenges.


The duo, both juggling other jobs, often went the extra mile to cover women’s football.

Instances of changing clothes in the back of a car before work or negotiating time off with bosses for tournament coverage were not uncommon.

Yet, their perseverance paid off, allowing them to transition to full-time coverage of the women’s game.

A decade of hard work culminated in the opportunity to report as accredited media at the World Cup, building on their coverage of the Lionesses’ triumph in the 2021 European Championship.

For Downey, the World Cup experience is profound.


It involves immersing oneself in a foreign country for an extended period, fully embracing the essence of a major tournament.

Comparing the current tournament to the one in 2019, she notes the tremendous growth in audience size and engagement.

The elevated scale of the event, both in terms of crowd participation and the broader football ecosystem, reflects the remarkable progress made in just four years.

As they continue their journey, O’Sullivan and Downey aspire for Girls on the Ball to emerge as a definitive platform for women’s football.

Their focus extends beyond match coverage to unveiling stories that deserve the spotlight.


The duo acknowledges the pivotal role that the England team’s success in reaching the tournament’s semi-finals has played in propelling the sport into the mainstream.

However, O’Sullivan observes that the impact was palpable even years ago.

Male colleagues who were initially centered on men’s football started engaging with women’s football, discussing matches, results, and players.

This transformation signals that the game’s significance is being recognized and embraced.

In conclusion, the journey of Rachel O’Sullivan and Sophie Downey is a testament to the power of dedicated reporting and advocacy in shaping perceptions and fostering growth in women’s football.


The evolution from seeking validation to confidently asserting the game’s rightful place reflects the progress made.

As they continue to cover the Women’s World Cup and strive to be pioneers in the women’s football narrative, their work stands as a beacon of empowerment for the sport and its enthusiasts worldwide.


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