Entertainment News Charles Inojie Voices Concern Over the Commercialization of Nollywood October 10, 2023October 10, 2023 F. Salau Use of Nollywood as a Springboard for Business Inojie lamented the phenomenon of aspiring actors who view Nollywood merely as a stepping stone to promote their other business ventures. According to him, this group of individuals has no real interest in contributing to the growth of Nollywood but instead seeks to leverage the industry’s popularity for personal gain. Casting Blame on Nollywood Directors and Producers In his candid discussion, Inojie did not mince words when describing the tactics employed by these individuals. He accused them of seeking to exploit Nollywood directors and producers, likening them to “daughters of Jezebel.” He asserted that this group would go to great lengths to secure a role in front of the camera, often bypassing the traditional audition process. Pursuit of Titles and Fame According to Inojie, these newcomers are driven by a desire for recognition and titles within the industry. Many of them are involved in various businesses and are merely looking for a Nollywood association to add to their credentials. In essence, they are using Nollywood as a tagline to further their business interests. Echoes of Agreement and Support In the comments section of the interview, many individuals resonated with Charles Inojie’s sentiments. They pointed out the prevalence of self-proclaimed actresses who have had minimal involvement in actual movie projects. This discussion sheds light on the evolving landscape of Nollywood and the challenges it faces due to the commercialization of the industry. A Shared Concern for Nollywood’s Future The consensus among those who commented on the interview is that Inojie’s observations are not without merit. They acknowledge the presence of individuals who identify as actresses but have made limited contributions to the film industry. This ongoing debate highlights the need for a balanced approach to preserve the authenticity and quality of Nollywood amidst changing dynamics.