Nigeria’s Minister of Information and Culture, Alhaji Lai Mohammed, has announced a 13-member Task Force to oversee and deliver the Audience Measurement Service on Nigeria Media Platforms.
In a statement issued in Abuja on Thursday, the Minister said the approval followed the recommendation of the Task Force’s membership by the National Broadcasting Commission NBC and the Advertising Practitioners Council of Nigeria APCON.
He directed the NBC and APCON to collaborate to set a framework for the operations and activities of the Task Force, in order to ensure that the Audience Measurement Service comes into effect in the first
quarter of 2022.
APCON and the NBC had earlier announced the appointment of First Media and Entertainment Integrated (Nigeria) Limited (FMEIL) for the development and delivery of audience measurement service on Nigeria.
Media Platforms in order to deepen advertising spend, improve the advertising and broadcasting ecosystem and increase investment in advertising and broadcast media content.
The members of the Task Force are:
Tolu Ogunkoya – Chairman
Femi Adelusi – President MIPAN
Steve Babaeko – President AAAN
Bunmi Adeniba – President ADVAN
Jibe Ologeh – President EMCOAN
Yinka Oduniyi – President ITPAN
Guy Murray Bruce – President IBAN
Kadaria Ahmed – Member
Pauline Ehusani – Director, NBC
Ijedi Iyoha – Director, APCON
Alhaji Garba Bello Kankarofi – Member
Hajia Sa’a Ibrahim – Member
Joe Mutah – Secretary
Minister inaugurates Task Force for Audience Measurement Service