Minette Batters Takes Aim – Celebrities’ Farmland Purchases Raise Greenwashing Concerns

Minette Batters Takes Aim – Celebrities’ Farmland Purchases Raise Greenwashing Concerns

Minette Batters, president of the National Farmers’ Union (NFU), has raised concerns about celebrities acquiring farmland as a means of ‘greenwashing’ their extravagant lifestyles.

During the NFU’s annual conference, Batters expressed her apprehension that the emphasis on nature protection schemes is overshadowing the significance of food production.

Without naming specific individuals, she alluded to some celebrities purchasing land and withdrawing it from agricultural production, characterizing it as an attempt to camouflage other aspects of their lifestyles.

High-Profile Cases and Rewilding Initiatives:

While not singled out by Batters, notable figures like Ed Sheeran, Kate Moss, and Geri Horner have been involved in rewilding efforts on their respective properties.

Sheeran, for instance, has outlined plans to offset his carbon footprint by planting numerous trees on his East Suffolk estate, turning it into a ‘wildlife meadow.’

Moss aims to create forests on her land, and Horner has expressed her commitment to rewilding her Oxfordshire estate and planting woodlands.

Critique of Political Statements and Policy Positions:

Batters did not reserve her criticism solely for celebrities but also directed it toward political figures.

She took issue with Chancellor Rishi Sunak’s statement that farmers work ‘for the love of it’ rather than for financial gain.

Emphasizing that farming is a business, she advocated for recognizing agriculture as a profitable venture.

On a positive note, Batters commended Prime Minister Boris Johnson for his trade policies, particularly his commitment, in contrast to predecessors, to avoid importing certain products like hormone-treated beef and chlorine-washed chicken from the US and Canada.

Call for Review and Balancing Environment with Agriculture:

In her address, Batters called for a comprehensive review of the Sustainable Farming Incentive, which rewards farmers for implementing practices such as enhancing soil health, safeguarding waterways, and preserving hedgerows.

She stressed the need for changes in the coming year to rectify what she perceives as an imbalance between environmental conservation and the imperative of food production.


Minette Batters’ critique sheds light on the intersection of celebrity actions, political rhetoric, and the challenges faced by farmers.

As high-profile individuals engage in rewilding endeavors, questions arise about the motives behind such initiatives.

Batters’ call for a review underscores the ongoing debate surrounding the relationship between environmental concerns and the economic viability of agriculture.

This discourse is crucial in navigating the complexities of sustainable land use and conservation while ensuring the profitability of farming enterprises.