Meta Platforms, formerly known as Facebook, is set to introduce new revenue-generating options for content creators in Nigeria, allowing them to earn money through advertisements and other features.
The initiative aims to retain the country’s top content creators on Meta’s platforms.
Expansion of Revenue Channels
Building on the success of its “Ads on Reels” program launched in 2023 in select countries, Meta Platforms plans to extend similar earning opportunities to Nigerian creators.
This performance-based program rewards creators based on the number of plays their reels receive, providing a platform for creators to focus on content that resonates with their audience and facilitates growth.
President Nick Clegg’s Announcement
During a week-long visit to key African markets, including Nigeria, South Africa, and Kenya, Meta Platforms’ President of Global Affairs, Nick Clegg, hosted Nigeria’s top creators in Lagos.
Clegg emphasized the global reach of Nigerian creators and announced plans to roll out ads in-stream and introduce tools like Instagram stars and gifts, aligning Nigerian creators with their counterparts worldwide.
Investment in Connectivity
Clegg also discussed Meta’s investment in subsea cables, highlighting their recent deployment in Lagos and Uyo in February 2024.
This investment aims to enhance connectivity and resilience, particularly in light of recent disruptions caused by damages to subsea cables across Africa.
Addressing Underutilization Challenges
Acknowledging challenges related to underutilization of broadband capacity, Clegg emphasized discussions with industry leaders and government officials, including meetings with Funke Opeke, CEO of MainOne, and government representatives in Abuja.
Efforts are underway to address underutilization through collaboration with external expertise and funding initiatives aimed at enhancing internal connectivity over time.
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