Maverick Carter is a name that resonates deeply in sports marketing, but he’s not just known for being LeBron James’ business manager.
Born and raised in Akron, Ohio, Carter has built a reputation as a powerful sports-marketing entrepreneur and media mogul.
He’s one of the key figures behind the transformation of how athletes manage their personal brands.
Having been a high school friend of LeBron, Carter played a pivotal role in launching major ventures like SpringHill Entertainment and building the “LeBron James Machine.”
Maverick Carter’s Career Journey
Maverick Carter’s career is the stuff of legends, with a story that could easily be a Hollywood script.
He began his professional journey as an intern at Nike while still in college.
His entrepreneurial spirit quickly shone through, leading to the co-founding of LRMR.
One of his most high-profile projects was creating “The Decision,” the 2010 televised broadcast where LeBron James announced his move to the Miami Heat, which became a cultural phenomenon.
But that’s just the beginning.
Carter was instrumental in securing LeBron’s lifetime contract with Nike, which is rumored to be worth over $1 billion.
He also helped LeBron invest in ventures such as Liverpool F.C. and other media projects, focusing on amplifying voices that are often overlooked.
As CEO of SpringHill Entertainment, Carter has spearheaded projects that blend entertainment with social good, forging impactful partnerships with major companies like NBC Universal.
His recent involvement in a potential $5 billion international basketball league has certainly added pressure on the NBA to stay ahead of the curve.
Maverick Carter’s Net Worth
As of 2025, Maverick Carter’s estimated net worth stands at $60 million, according to Celebrity Net Worth.
While this is far less than LeBron James’ impressive fortune of $1.2 billion, Carter’s wealth comes from his varied investments, innovative media projects, and strategic business moves.
He’s also carved a niche in real estate, flipping a Hollywood Hills mansion for a significant profit, showing his keen eye for lucrative opportunities.
Maverick Carter’s Age
Maverick Carter was born on October 10, 1980, making him 43 years old.
Even though he’s approaching his mid-40s, his business ventures and collaborations continue to thrive, proving that he’s just getting started.
Maverick Carter’s Family: Wife and Children
Carter tends to keep his personal life private, which has sparked curiosity among his fans.
Despite his success in the business world, he values loyalty and authenticity, traits that are evident in his long-standing friendship and partnership with LeBron James.
Although details about his family are not publicly shared, Carter’s low-key nature shows he focuses on keeping a balanced and private life.
Maverick Carter’s Height and Weight
Standing at an impressive 6 feet 4 inches (193 cm), Maverick Carter certainly catches people’s attention with his tall and commanding presence.
While his exact weight is not available, his stature is just one part of the powerful impact he has made in both the sports and entertainment industries.
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