Jude Bellingham Becomes the Face of Kim Kardashian’s SKIMS Ahead of Euros

Jude Bellingham Becomes the Face of Kim Kardashian’s SKIMS Ahead of Euros

Jude Bellingham has been announced as the new face of Kim Kardashian’s SKIMS just in time for the Euros. The 20-year-old midfielder, who is reported to earn £220,000 a week at Real Madrid, stars in a new ad promoting the brand’s men’s underwear range.

The Announcement on SKIMS’ Instagram

In the video shared on the SKIMS Instagram account, Jude sports a pair of dark grey boxer shorts and introduces himself by saying, “I’m Jude Bellingham. Everybody’s wearing SKIMS.” The post also mentions, “@JudeBellingham for SKIMS. Ahead of the Euros, the record-breaking England player sports our Mens underwear.”

Social Media Reaction

The ad quickly garnered comments from Instagram users praising Kim Kardashian for choosing Jude for the campaign. Comments included, “Kimberly you did not,” “She knew what she was doing,” and “Oh Kimberly you genius.”

Expanding the SKIMS Brand

Kim Kardashian launched SKIMS for men last October, adding to her $4 billion brand with the help of sports stars like Neymar, Shai Gilgeous-Alexander, and NFL defensive end Nick Bosa. In a press release, Kim expressed her excitement about the expansion into menswear, emphasizing SKIMS’ commitment to providing solutions for everyone.

Previous High-Profile Campaigns

In February, Kim secured R&B star Usher for a campaign just before his Super Bowl halftime performance, which provided significant coverage. Usher showcased his smooth complexion and arm tattoos, adorned with conspicuous chains.

Jude Bellingham Joins England Camp

Jude joined the England camp ahead of their departure for the Euros. He arrived at St George’s Park with a boost in his step after a stellar season with Real Madrid, where he scored 23 goals and provided 13 assists.

Gareth Southgate’s Stance

England’s manager, Gareth Southgate, insists that the team cannot rely solely on Bellingham to win the Euros. Southgate emphasized the importance of a collective effort and the need for all players to contribute.

Bellingham’s Additional Endorsements

Recently, Jude signed a multi-year deal with sports drink Lucozade, becoming the face of their new multi-million-pound TV campaign. Lucozade has supported England’s senior men’s and women’s teams for 17 years.

England’s Euros Campaign

England’s journey in the Euros kicks off next Sunday against Serbia at Veltins-Arena, home of Schalke. Southgate highlighted the importance of the entire team working together to achieve success in the tournament.

TDPel Media

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