...By Khurram Alley for TDPel Media.
A headless CMS might be the right solution if your business needs to build new front-end digital experiences with popular coding frameworks. Given their unique content challenges, air carriers are especially well-positioned to reap the benefits of headless CMS. These include omnichannel communication across owned web properties, email, third-party search sites and physical displays.
As businesses build more sophisticated digital experiences, they need a CMS to grow with them. Look for a CMS that can support a sudden increase in traffic or users and handle thousands of content items from one database (content repository). It should also be compatible with the backend systems and third-party integrations that will be used to deliver personalized, contextualized experiences across multiple channels. A headless CMS can help enterprises scale their digital experiences by decoupling the front and back ends. This allows developers to use the frontend tools, frameworks, and programming languages they are most comfortable with. This gives the development team greater flexibility and reduces the time required to develop a new front. It also helps to mitigate security issues. Potential backend glitches don’t affect the front end, reducing the ‘attack surface’ and making it more difficult for attackers to access or manipulate data. Finding a CMS compatible with modern web browsers is also a good idea. This will ensure that users can see the content as intended. This is particularly important for omnichannel initiatives requiring users to visit many websites, apps, and other digital experiences.
Unlike traditional CMS systems, which are tightly integrated and rely on the backend content storage layer to present data, CMS headless decouples the frontend presentation layer from the backend content. This allows developers to use any coding language to build the front end and creates a better user experience. It helps businesses create more meaningful customer experiences across multiple platforms and devices by providing flexibility to marketers. It also allows enterprises to stay ahead of the competition with an agile structure and faster development times. Content editors can nimbly update content in the front end without needing developer support, which increases productivity and saves time. This lets marketers quickly keep pace with the dynamic digital landscape and respond to customer expectations. It lets you experiment with new front-end technologies without changing the underlying content management system. For example, you can develop a chatbot with a headless CMS using a third-party API and deploy it to your website or mobile app. This allows you to engage customers on multiple platforms and expand your reach to new markets. While traditional CMS solutions provide some flexibility, they do not meet the demands of today’s complex and dynamic digital environments. A headless CMS solution makes it easy to integrate with new technologies and keep your content management infrastructure current.
In today’s multi-channel world, businesses must deliver content on multiple devices and platforms. With a headless CMS, providing content to different frontends is just using API calls. By decoupling the content layer from the front end, a CMS headless enables teams to integrate easily with various frontends, including websites, mobile apps, IoT devices, smart TVs, and even electronic billboards. With traditional CMS structures, developers are stuck with preset technologies when developing frontends, which can slow development and limit their ability to customize a website or app. With a CMS headless, developers can use any modern language stack they like and want to work with — which means more productivity and a better customer user experience. It also allows developers to experiment with new presentation technologies without reworking the entire back end. This flexibility can keep a business on the cutting edge of digital experiences and meet customer expectations for more engaging, seamless, personalized content. They are built with omnichannel and smoother digital experiences in mind. This means marketers can create and edit content in one repository and easily deliver it to different channels with minimal effort, resulting in more efficient writing turnaround times. It also eliminates the need to manually update content across multiple platforms and ensures that all content is in sync, creating a faster and more seamless user experience.
In addition to increasing productivity, a headless CMS helps ensure your content is secure. It separates your backend and front end, minimizing the impact of technical issues on your website. This also means that if there is a problem with your database, it won’t affect the way your customers experience your site. A traditional CMS is not designed to handle a large number of frontends. It is often tied to a particular framework and technology that limits flexibility. Decoupling content and display in a headless CMS allow teams to work with any frontend software they want, regardless of what backend system it works on. This enables developers to innovate faster on the front end so their digital experiences keep pace with new technology and standards. These incredibly agile solutions can deliver seamless experiences across all digital platforms. This makes them ideal for omnichannel commerce, where customers expect to be able to connect with brands on their terms. In e-commerce, for example, this means providing personalized offers and product recommendations relevant to each customer’s unique shopping history. To achieve this, a CMS headless will be able to connect with your existing e-commerce systems, your marketing automation platform and even your point-of-sale system. This level of connectivity would break a traditional CMS.