The freelance market in Nigeria, particularly for creative skills like writing, is experiencing a surge in activity, driven by platforms like Upwork and Fiverr.
Onyi, a 23-year-old student, exemplifies this trend, earning between $50 and $80 for every 5,000 words she produces on Upwork.
The Proliferation of Freelancing in Nigeria
According to the World Bank and Payoneer, Nigeria boasts a significant presence in the online freelancing arena, with an estimated 17.5 million freelancers.
However, the emergence of artificial intelligence, notably ChatGPT, is transforming the landscape, enabling both writers and businesses to leverage AI tools for content creation.
Challenges Faced by Freelancers
Despite the opportunities presented by freelance platforms, writers like Onyi are grappling with dwindling payment rates and increased competition.
Onyi highlights a significant decline in pay rates, forcing her to take on more projects to sustain her income.
The proliferation of AI tools also means that a considerable portion of her work is now generated using automated systems.
Adapting to Market Realities
Freelancers are adapting to these market realities by employing various strategies to secure higher-paying gigs.
Jasmine-Jade, a seasoned freelancer, emphasizes the importance of setting competitive rates and attracting clients through referrals and inbound marketing rather than relying solely on freelance platforms.
Navigating the Freelance Landscape
While challenges persist, freelancers like Pamela Ephraim are finding success by optimizing their profiles, targeting niche markets, and treating freelancing as a full-time commitment.
Ephraim’s journey from securing $10 gigs to landing $150 projects underscores the potential for growth within the freelance sector.
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