Forward Consumer Partners concludes first fund at $425M

Forward Consumer Partners: Overview

Forward Consumer Partners, established in June 2023 and concluding its operations in December 2023 with notable global investor support, achieved a successful closure for Fund I.

Investment Strategy

The firm’s primary focus revolves around making majority equity investments ranging from $25-100 million in burgeoning consumer brands.

Leveraging its extensive co-invest network, Forward has the capability to execute substantial transactions.

Additionally, the company operates Fast Forward, a strategic initiative dedicated to incubating consumer brands from their inception.

Leadership and Expertise

Under the guidance of Matt Leeds, the Founder and Managing Partner, Forward Consumer Partners boasts a team with diverse experiences in investing, advising, and operating roles.

The team members bring valuable insights gained from their affiliations with prominent firms such as L Catterton, McKinsey, KKR, Goldman Sachs, Endeavor, among others.

To enhance its strategic direction, the firm has established an Advisory Board comprising accomplished leaders from both the consumer and investment sectors.

Fast-paced Development

Having successfully closed Fund I within a short timeframe, Forward Consumer Partners exemplifies agility and efficiency in navigating the consumer investment landscape.

The Fast Forward strategy, dedicated to nurturing nascent consumer brands, further underlines the firm’s commitment to innovation and sustainable growth.


As of January 5, 2024, this forward-looking consumer investment firm continues to make waves in the industry, positioning itself as a key player in supporting and shaping the growth of emerging consumer brands.

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