Remember when Iggy Azalea ruled the hip-hop scene?
Back in 2014, she was everywhere — especially after dropping her smash hit Fancy.
That track didn’t just climb the charts; it dominated the Billboard Hot 100 for seven straight weeks.
It even earned the title of the biggest hit by a female rapper in history, thanks in part to Charli XCX, who was relatively unknown at the time.
Following that massive success, Iggy teamed up with big names like Britney Spears, Jennifer Lopez, and Ariana Grande.
For a moment, it seemed like she was set to stay on top as a pop-rap superstar.
But the spotlight dimmed quicker than expected, and her music career began to slow down.
A Bold Shift: From Music to Cryptocurrency
Fast forward to 2023, and Iggy took a surprising turn by joining OnlyFans, where she reportedly made millions within her first year.
Then, in 2024, she shocked fans by officially retiring from music.
So, what’s she up to now? Cryptocurrency.
Not many people outside the crypto world realize Iggy has fully embraced this space—not just as an investor but as an entrepreneur.
She launched her own crypto-powered online casino called Motherland.
The site is a flashy, risqué playground with streamers hosting games like blackjack and poker, often dressed to impress (or less).
Players can bet using her memecoin, $Mother, and Iggy even hosts live streams to boost the platform’s buzz.
Some of these streams feature pole dancing, twerking, and some wild antics with cake — definitely not your typical casino vibe!
Divided Fans and a New Audience
Iggy’s move into the crypto scene has brought her fresh fans from the digital currency world, but longtime music lovers have been less than thrilled.
On social media, some fans have voiced their hope that she’ll return to music.
One wrote, “My biggest wish for 2025: Iggy Azalea to go back to her real passion, which is music.”
Others criticized her for prioritizing money over art.
“She’s stuck on crypto now because her music career ended as a dud,” said one commenter.
Whether you love it or hate it, Iggy’s career pivot has certainly made waves.
Beyond Casinos: Telecommunications and Branding
Iggy didn’t stop with casinos and crypto coins.
She also jumped into telecommunications by taking over Unreal Mobile.
Relaunching it as co-founder and chief branding officer, she plans to integrate her $Mother memecoin into this new venture.
Speaking about her career change last year, Iggy told Rapid Response that music and touring felt “monotonous” and creatively limiting.
She explained that angel investing and smaller creative roles in companies gave her a fresh sense of fulfillment.
Selling Her Music Masters
Here’s another big move: Iggy sold the rights to her entire music catalog, including Fancy, Black Widow, Kream, and Problem, to a company called Domain Capital.
The deal was reportedly worth eight figures—a lump sum that guarantees she doesn’t have to work again if she doesn’t want to.
This sale sparked some backlash online, with fans upset about losing the connection to her original music.
Iggy clapped back, explaining that selling the masters was a smart business move.
“I sold a portion of my catalogue to who I wanted, for an amount that means I don’t have to work another day in my life,” she said.
She added that many don’t fully understand the business side of music rights.
The company now owns the songs and paid her upfront what they expect to earn over her lifetime.
What’s Next for Iggy?
With her music career behind her and new ventures in crypto and telecom underway, Iggy Azalea is clearly writing a new chapter.
Whether she stays in this bold entrepreneurial lane or surprises fans with another pivot, one thing is certain: Iggy isn’t afraid to reinvent herself.