Disney Shares Drop to Nine-Year Low as Anti-Woke Boycott Continues

By Oke Tope

Published: August 28, 2023 | 11:01 PM GMT

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The phrase “go woke, go broke” seems to be materializing at the Walt Disney Co., as the company has faced a challenging 17-month period that has culminated in a significant decline in its stock price, reaching a nine-year low.

The term “go woke, go broke” is often used to criticize companies that prioritize social or political issues in their branding and decision-making, sometimes leading to negative financial consequences due to alienating certain segments of their audience or customer base.

Disney, a global entertainment conglomerate known for its iconic films, theme parks, and media networks, has been navigating through a series of challenges and controversies over the past year and a half that have apparently impacted its stock performance.

About Oke Tope

Temitope Oke is an experienced copywriter and editor. With a deep understanding of the Nigerian market and global trends, he crafts compelling, persuasive, and engaging content tailored to various audiences. His expertise spans digital marketing, content creation, SEO, and brand messaging. He works with diverse clients, helping them communicate effectively through clear, concise, and impactful language. Passionate about storytelling, he combines creativity with strategic thinking to deliver results that resonate.