Carolyn Aronson isn’t just a successful entrepreneur—she’s a powerhouse in the beauty industry.
From working behind the salon chair to building a global haircare empire, her journey is nothing short of inspiring.
As the founder, CEO, and sole owner of It’s a 10 Haircare, she has transformed the way people care for their hair with high-quality products that actually deliver on their promises.
Her brand’s standout product, the Miracle Leave-In Conditioner, has become a must-have for hair lovers worldwide.
With a presence in salons, retail stores, and online marketplaces across the globe, Aronson has solidified her place as a key player in the professional haircare industry.
But she didn’t stop there.
She later launched Be a 10 Cosmetics, expanding her expertise into the beauty space with a line designed to simplify everyday makeup routines.
Her drive, innovation, and commitment to excellence continue to shape her reputation as one of the most influential women in the industry today.
From Salon Owner to Industry Leader
Aronson’s path to success started in the salon.
As a hairstylist and salon owner, she constantly found herself disappointed with hair products that made big claims but failed to deliver.
Rather than settling for mediocrity, she took matters into her own hands.
Determined to create products that truly worked, she developed the Miracle Leave-In Conditioner and launched It’s a 10 Haircare in 2005.
The brand took off, quickly becoming a staple in salons and homes worldwide.
By 2017, Aronson made a bold move—she bought out her business partner, taking full ownership of the company.
Under her leadership, the brand skyrocketed.
What started as a product sold in just two countries expanded to reach 73, with sales jumping from $200 million in 2017 to over $500 million by 2022.
Her strategic thinking even led It’s a 10 Haircare to become the first independently owned haircare brand to air a Super Bowl commercial—an incredible milestone that pushed the brand’s global presence even further.
Beyond business, Aronson is a strong advocate for women’s empowerment and entrepreneurship.
In 2017, she introduced National Love Your Hair Day, an initiative that not only promoted self-love and confidence but also generated millions in sales.
Carolyn Aronson’s Net Worth and Financial Success
As of 2025, Carolyn Aronson’s net worth is estimated at around $600 million.
The majority of her wealth comes from her thriving haircare business, but her expansion into cosmetics and sharp marketing strategies have also contributed to her financial success.
Given her entrepreneurial mindset and the continued growth of her brands, it wouldn’t be surprising if her net worth climbs even higher in the coming years.
How Old is Carolyn Aronson?
Born in 1966, Carolyn Aronson is turning 59 in 2025. However, her unstoppable energy and passion for business prove that age is just a number when it comes to chasing dreams and making an impact.
Carolyn Aronson’s Family Life
Carolyn Aronson is not only a business leader but also a dedicated wife and mother.
She is married to Jeff Aronson, a businessman known for his work in finance and entrepreneurship.
Together, they have five children, including a baby born in February 2022.
Despite her demanding career, she manages to balance work and family life, often crediting her loved ones as a major source of motivation and inspiration.
Carolyn Aronson’s Presence and Lifestyle
While details about her exact height and weight are not widely available, Carolyn Aronson is known for her confident and charismatic presence.
She embraces wellness and self-care as a core part of her lifestyle, emphasizing that beauty is about feeling great from the inside out.
Her success story is a testament to perseverance, vision, and believing in one’s ability to create something extraordinary.
Whether through her innovative haircare line or her empowering messages, Carolyn Aronson continues to leave a lasting mark on the beauty industry.
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