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Asos Co-Founder Quentin Griffiths Dies in Pattaya Thailand After Falling from 17th Floor of Condominium Amid Ongoing Legal Dispute

Temitope Oke
By Temitope Oke

Quentin Griffiths, 58, the London-born entrepreneur who co-founded online retail giant Asos, tragically fell to his death from the 17th floor of his condominium in Pattaya, Thailand, on 9 February 2026.

Emergency services discovered his body beneath the balcony, and police are treating the incident as a suspected suicide.

His death has left friends, family, and his young girlfriend in shock, struggling to comprehend what happened.

Girlfriend Expresses Shock at the Tragedy

Griffiths’ 26-year-old girlfriend, Jom Thipanongsri, described her disbelief in the aftermath.

“I just can’t believe he would do something like that,” she told reporters.

According to her, Quentin had never shown warning signs or taken antidepressants, and his sudden passing has left her heartbroken.

The couple had started dating after Griffiths’ second marriage ended, and despite their 32-year age gap, they were reportedly close in the months before his death.

Legal Disputes with Ex-Wife

At the time of his death, Griffiths was involved in an ongoing legal dispute with his Thai ex-wife, Ploy Kringsinthanakun, 43.

She alleged he had fraudulently sold land and shares worth £500,000 from a business they had jointly operated.

Griffiths denied the allegations, and the investigation was ongoing.

Kringsinthanakun confirmed that she had not been in contact with Griffiths for over four years and eight months, emphasizing that she had no involvement in his death.

“We just don’t know yet. It’s a real mystery,” said a source close to the family.

Career Achievements and Financial History

Griffiths helped launch Asos in 2000 alongside Nick Robertson and Andrew Regan.

He played a key role in the company’s early marketing strategy before leaving in 2005.

During his career, Asos grew into a global retailer valued at £3 billion, with notable figures such as the Princess of Wales and Michelle Obama wearing its designs.

He later sold shares in Asos and Achica, another online retailer he co-founded, reportedly making £15 million from sales in 2010 and receiving additional stock windfalls in 2013.

Griffiths also sued his accountants at BDO, claiming faulty tax advice had cost him over £4 million.

Life in Thailand

Griffiths relocated to Thailand around 2007, after divorcing his first wife.

He married a Thai woman, with whom he had two children, before separating several years ago.

His life in Pattaya was reportedly quiet, and the circumstances of his death have prompted international attention.

Investigation and Official Response

Thai authorities reported that Griffiths was alone in his apartment at the time, with the door locked from the inside.

There was no sign of a break-in, and a post-mortem revealed no evidence of foul play.

Police continue to treat the death as a suspected suicide while monitoring the ongoing legal dispute with his ex-wife.

The UK Foreign, Commonwealth & Development Office (FCDO) confirmed it is supporting the family and liaising with local authorities.

What’s Next?

Authorities in Thailand are continuing their investigation into the precise circumstances of Griffiths’ death, while family, friends, and colleagues grapple with the loss.

Meanwhile, Asos and the wider business community are reflecting on his legacy and early contributions to the company’s success.

Those affected by grief or struggling with mental health are encouraged to seek support.

In the UK, the Samaritans can be contacted at 116123 or via samaritans.org.

Summary

Quentin Griffiths, 58, co-founder of Asos, tragically died in Pattaya, Thailand, after falling from the 17th floor of his condominium.

Found alone in his apartment, authorities are treating the death as a suspected suicide, though no signs of foul play were detected.

Griffiths’ girlfriend expressed shock at the news, while an ongoing legal dispute with his ex-wife remains under investigation.

A respected entrepreneur, Griffiths helped grow Asos into a global retail powerhouse before moving to Thailand.

Thai authorities and the UK FCDO are supporting the family as the investigation continues.

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About Temitope Oke

Temitope Oke is an experienced copywriter and editor. With a deep understanding of the Nigerian market and global trends, he crafts compelling, persuasive, and engaging content tailored to various audiences. His expertise spans digital marketing, content creation, SEO, and brand messaging. He works with diverse clients, helping them communicate effectively through clear, concise, and impactful language. Passionate about storytelling, he combines creativity with strategic thinking to deliver results that resonate.