Apple Announces Partnership with OpenAI’s ChatGPT at Annual Developer Conference in California

Apple Announces Partnership with OpenAI’s ChatGPT at Annual Developer Conference in California

Apple’s highly anticipated annual conference for software developers, where the tech giant finally unveiled its plans for integrating artificial intelligence (AI) into its products, kicked off Monday, June 10 at 1pm ET (10am PT).

Live Coverage of WWDC 2024 covered Apple’s Worldwide Developer’s Conference 2024 live as it happened. The company aims to rekindle interest in its flagship product, the iPhone, which experienced a 10 percent downturn in sales last quarter, dropping to approximately $45.96 billion, its lowest since the pandemic.

Official Partnership with OpenAI’s ChatGPT

Apple has made its partnership with OpenAI’s ChatGPT official. Siri’s integration with ChatGPT will be cautious, ensuring users are always aware when they are receiving input from OpenAI’s AI chatbot.

Siri’s Cautious Integration with ChatGPT

Craig Federighi, Apple’s software engineering SVP, explained that the integration aims to use external models without making users switch between different tools. Siri will recommend ChatGPT for further ideas, such as dinner recipes, while advising users to check important information for accuracy.

Privacy and Usage of ChatGPT

The integration will start with GPT-4o, offered for free. Apple promises that user queries and private information will not be logged or stored. However, users can log in to their ChatGPT account to access pro features, which will be logged as per OpenAI’s usual terms.

Tim Cook’s Summary of AI Integration

Tim Cook highlighted Apple’s cautious approach to ChatGPT integration and new AI offerings. He stated that Apple Intelligence, built uniquely by Apple, will be indispensable to their products.

Introduction of Image Playground

Apple Intelligence will include an AI for generating images called “Image Playground.” This feature will create cartoony illustrations to minimize risks of disinformation and will integrate with the Notes app for adding visual flair or instructional images.

Image Playground’s Capabilities

Image Playground will have a pro version for developers and will work with users’ camera roll photos to create personalized art.

Apple’s Criteria for AI Integration

Tim Cook emphasized the company’s strict criteria for AI integration, ensuring it is powerful, intuitive, integrated, personal, and private. Apple Intelligence will keep users’ personal information on their devices, supported by Apple’s new M chips.

Introduction of Math Notes

A new update to the Calculator app, called “Math Notes,” will transform it into a dynamic scratch paper, allowing users to write equations and build tables for computations directly on a blank canvas.

Enhancements to iPhone’s Messages

Major changes to iPhone’s Messages app include ‘schedule send’ and ‘messages via satellite,’ which promise to be lifesavers by allowing users to schedule texts and send messages via satellite in remote areas.

Apple Vision Pro’s International Rollout

Apple announced the international rollout of its Vision Pro VR headset. It will be available in China, Japan, and Singapore on June 28, and in the UK, Australia, Canada, France, and Germany on July 12.

Apple TV+ Offerings

Tim Cook introduced new offerings from Apple TV+, featuring high-profile Hollywood talent in upcoming films like “Wolfs” and “Fly Me to the Moon.”

Social Media Reactions to Apple Intelligence

Reactions on social media to Apple Intelligence ranged from admiration to criticism. Some praised the branding, while others mocked it for being unimaginative.

Rumors About Apple Intelligence

Rumors suggest Apple’s integration of ChatGPT into Siri, led by Adrian Perica, aims to make Siri more conversational and versatile. However, Apple is expected to take a conservative approach to ensure ease of use.


After months of anticipation, Apple’s annual tech event has begun, promising an extraordinary week of technology at Apple Park in California.

TDPel Media

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