Aldi Opens New Branch in Porthcawl, Meeting Town’s Grocery Needs

Aldi Opens New Branch in Porthcawl, Meeting Town’s Grocery Needs

…By Judah Olanisebee for TDPel Media. New Aldi Branch Opens in Porthcawl, Filling a Crucial Need for a Large Supermarket


A new branch of Aldi has recently opened its doors in Porthcawl, providing the town with a much-needed large supermarket.

Situated near the marina and lighthouse, the Aldi store began operation on Thursday, July 13.

Exploring the Store: Upon visiting the new Aldi branch, we discovered a spacious interior divided into five aisles.


The store boasts a wide range of products, including meat, vegetables, and snacks.

While it may not stand out from other Aldi branches, our initial impressions were of a modern, affordable, and well-designed supermarket.

Grand Opening and Shopper Excitement: To mark the long-awaited opening of the store, the Porthcawl Male Choir gave a performance, creating an exciting atmosphere for the eager shoppers.

Some individuals had been waiting in line since early morning to take advantage of the popular middle aisle deals.

By the time we arrived at 9 am, certain sought-after items were already sold out, such as kayaks.


Addressing the Need for a Large Supermarket: Porthcawl’s town center currently has a Co-op branch, but residents have been longing for additional options for their weekly shopping needs.

The bustling activity at the new Aldi store demonstrated that this was a long overdue addition for Porthcawl.

Initially, the queues were substantial, but they soon became more manageable, allowing shoppers to leave the store with fully-loaded trolleys.

Location and Impending Changes: Despite some concerns regarding its size and location along the seafront, the Aldi building blends well with its surroundings, exhibiting a modern and unobtrusive design.

Furthermore, the closure of the nearby Coney Beach amusement park and plans for a housing estate and school indicate significant changes already underway in the area.


Wide Variety of Products: Aldi has gained a reputation for offering reasonably-priced items suitable for everyday meals, and the new branch in Porthcawl lives up to that expectation.

The store features an extensive meat aisle, a well-stocked selection of fruits and vegetables, and an intriguing assortment of international cuisines.

Furthermore, the beer and wine section provides a diverse and captivating collection, catering to various tastes.

Eclectic Middle Aisle: The middle aisle, known for its “Special Buys,” offers an assortment of unusual items.

From paddleboards and telescopes to LED-lit ceramic hedgehogs, this section embraces a delightfully quirky mix of garden equipment, beachwear, and interior design products.


The prices are competitive, and Aldi appears to have successfully managed the impact of inflation.

Catering to Seasonal Needs: The summer season is well accounted for in the store’s inventory.

Customers can find an array of folding chairs, camping equipment, portable toilets, wetsuits, beach shoes, and other related items at reasonable prices.

In addition, the home decor section offers wall art, candles, and other stylish accessories.

We witnessed shoppers leaving with a stylish blue ottoman footstool.


Positive Feedback from Shoppers: Local resident Kinsey, who resides in close proximity to the store, expressed her joy and satisfaction with the new Aldi branch.

She emphasized the necessity of having a large supermarket in Porthcawl, considering the limited options and higher prices at convenience stores and the Co-op.

Other shoppers we spoke to also expressed contentment with the new store, although some voiced concerns about its prime location by the beach.

Conclusion: The newly opened Aldi branch in Porthcawl has provided residents with a much-needed supermarket, fulfilling their desire for more shopping choices.

Despite some reservations about its location, the store offers a modern and spacious shopping experience, with a wide selection of products to meet diverse needs.


With its affordable prices and convenient operation hours, the Aldi store is poised to become a valuable addition to the community.

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