The UK-based Adam Foundation has launched an environmental campaign calling on Muslim communities across the country to reduce plastic waste by switching from disposable water bottles to reusable alternatives during Ramadan.
The initiative, titled ‘Our Planet, Our Responsibility’, was launched in November 2026 at the COP31 climate conference in Antalya, Türkiye, by a group of Avicenna Scholars attending the event.
Reusable Bottles Planned for Distribution Ahead of Ramadan
The campaign aims to replace thousands of single-use plastic water bottles used by Muslim communities during Ramadan, particularly when people break their fasts.
The Adam Foundation plans to distribute reusable bottles across the UK from January 2027, ahead of the holy month. Further details about how communities, organisations and businesses can participate will be provided through the campaign’s website.
Avicenna Scholars Lead Campaign
The initiative was introduced by participants in the Avicenna Foundation’s Scholars programme. The foundation, established by British entrepreneur and philanthropist Safwan Adam, supports talented young people through education, mentoring and leadership development.
Faheemah Khan, one of the programme’s scholars, said Muslim communities across the UK consume thousands of disposable plastic water bottles during Ramadan.
She said replacing them with reusable bottles could help reduce plastic waste and encouraged communities to participate in the campaign.
Khan said the initiative was intended to bring people together around practical steps to protect the environment.
Foundation Calls on Communities and Businesses to Participate
Dr Astrid Bonfield CBE, Chief Executive Officer of the Adam Foundation, praised the scholars for leading the campaign.
She said the foundation wanted to support communities in taking practical action to address environmental and social challenges.
Bonfield also called on Muslim communities, businesses and organisations across the UK to join the effort to reduce plastic waste through the use of reusable bottles.
Distribution Scheduled for January 2027
The foundation has scheduled the start of bottle distribution for January 2027, giving communities access to the reusable alternatives before Ramadan.
Information about participation and distribution arrangements is available through the Adam Foundation’s campaign website.
