Kim Kardashian turned heads in New York City early Wednesday morning, showcasing her toned physique while promoting her latest project.
The 44-year-old reality star and entrepreneur donned a plunging black bra top paired with high-waisted leggings and pointy high-heeled boots, completing the look with a black scarf tied over her head and oversized sunglasses for dramatic effect.
Joining her for the event at the New York Public Library were her sister Khloe and mother Kris Jenner, both dressed in chic all-black outfits and seated in director’s chairs for the outdoor gathering.
Launching the NikeSkims Collection
Kim was attending the NikeSkims “Bodies at Work” performance, ahead of the official launch of the collaborative activewear line on September 26.
The collection includes seven different ranges with a total of 58 silhouettes, accommodating sizes XXS to 4X and priced between $38 and $148.
High-profile athletes and models including Serena Williams, Chloe Kim, Sha’Carri Richardson, Jordan Chiles, and Madisen Skinner feature in the campaign, adding star power to the launch.
Kim Shares Her Fitness Philosophy
In a recent Vogue interview, Kim explained why fitness is central to her daily routine.
“I love to work out—it’s my therapy,” she said, revealing she exercises every day while listening to Justin Bieber Radio.
Her regimen focuses heavily on weightlifting for both upper and lower body, complemented by stretching, cardio, and Pilates to protect her back.
“I do an hour and a half a day, and I love pilates leggings,” Kim said. “If I skip Pilates at least once a week, I feel it in my back.
It’s all about lengthening and stretching.”
She also admitted to a few guilty pleasures in fitness, joking about falling asleep during hot yoga: “Just put me in that position, and I’ll doze off anywhere.”
The Vision Behind NikeSkims
For Kim, NikeSkims represents the next evolution of her brand.
“Skims has always been body-focused—swimwear, loungewear, shapewear—and activewear was a natural next step,” she told Vogue.
She emphasized the partnership with Nike as a dream come true, highlighting their legacy, innovation, and athlete insights.
“This isn’t just a collab,” Kim said. “We wanted a lasting relationship where we could innovate together and make a brand that people feel all over the world.”
Hands-On Designing for Comfort and Style
Kim is deeply involved in the design process, testing fabrics and ensuring comfort while maintaining style.
“I do little cellulite tests in fittings,” she explained.
“I wanted everything to hold and snatch in place without being frustrating to wear.”
She’s also excited about the versatility of the pieces, sharing styling tips: “I’ve never worn long-sleeved tops to work out before, but layering with a sports bra or hoodie now feels great.
There are over 10,000 ways to mix and match these pieces, so you don’t even need a stylist—they just work.”
Making Fitness Fashion Accessible
For Kim, NikeSkims isn’t just about looking good; it’s about motivating people to feel confident in their workouts.
“If you have a curated collection, nothing can go wrong—you’ll always look good.
That’s exactly what this collection is meant to do,” she said, blending practicality with style in her newest venture.