Around the world, everyday drink choices are quietly shaping public health outcomes, and the World Health Organisation (WHO) believes governments can no longer afford to ignore that reality.
The agency is urging countries to sharply increase taxes on sugary drinks and alcohol, arguing that these products are far too cheap and widely available for items linked to serious health risks.
Why WHO Says Prices Matter
According to WHO, sugary beverages and alcohol remain easily accessible in most countries, making overconsumption almost effortless.
This easy access, combined with low prices, is helping drive rising cases of obesity, diabetes, cancer, and injury.
WHO insists that raising taxes is one of the most effective ways to reduce consumption and protect public health.
Health Taxes as a Double Win
Speaking during a virtual briefing, WHO Director-General Dr Tedros Ghebreyesus explained that health-focused taxes do more than discourage harmful habits.
Evidence shows they also ease pressure on healthcare systems by preventing disease.
On top of that, the revenue generated can be redirected into healthcare, education, and social protection programmes, creating long-term benefits for society.
Where the World Stands on Sugary Drink Taxes
WHO’s latest findings show that at least 116 countries already impose some form of tax on sugar-sweetened beverages.
However, major gaps remain.
Many high-sugar drinks still avoid taxation, including sodas, 100 per cent fruit juices, sweetened milk drinks, and popular ready-to-drink coffees and teas.
These loopholes mean consumers can still easily access high-sugar options without paying the true health cost.
Alcohol Taxes Exist, but Their Impact Is Fading
Alcohol taxation is more widespread, with 167 countries levying taxes on beer, wine, and spirits.
Despite this, WHO notes that alcohol has become more affordable in many places since 2022.
The main reason is that tax rates often fail to keep pace with inflation and rising incomes, allowing alcohol to remain just as accessible as before.
The Hidden Risks Behind Everyday Drinks
WHO warns that habits many people see as harmless can have lasting consequences.
Regular consumption of sugary drinks is linked to weight gain, obesity, Type 2 diabetes, heart disease, dental problems, and even bone health issues like osteoporosis.
Alcohol carries its own set of dangers, including increased risks to maternal and child health, mental health damage, greater exposure to infectious and non-communicable diseases, and a higher likelihood of accidents and injuries.
Proof That Higher Taxes Can Work
To show that change is possible, WHO pointed to real-world success stories.
One standout example is the United Kingdom, which introduced a tax on sugary drinks in 2018.
Since then, sugar consumption has fallen, government revenue rose by £338 million in 2024 alone, and obesity rates dropped among girls aged 10 and 11—particularly in poorer communities.
A Broader Push for Healthier Choices
Beyond sugary drinks and alcohol, WHO is calling for governments to rethink and strengthen health taxes as part of a broader initiative.
The goal is to curb tobacco use and excessive consumption of alcohol and sugary beverages while promoting healthier lifestyles and more sustainable healthcare systems.
What’s Next?
WHO wants governments to act quickly by raising existing taxes, closing loopholes, and redesigning tax systems to reflect current economic realities.
The message is clear: making unhealthy drinks more expensive today could save lives and reduce health costs tomorrow.
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