Strategy didn’t waste any time when Bitcoin’s price took a sudden dive.
Appearing on CNBC’s Power Lunch, CEO Phong Le explained that the company rushed to reassure shareholders the moment the market turned shaky.
Their solution? Setting up a massive $1.44 billion reserve, funded through a rapid stock sale earlier in the week.
The goal of this cash pile is straightforward: guarantee at least a year’s worth of dividend payments with money already sitting in the bank.
Over time, Strategy plans to stretch that safety net to cover two full years.
Why the New Reserve Matters
Phong Le didn’t shy away from addressing investor worries head-on.
He said the fundraising effort was driven almost entirely by what he described as growing “dividend FUD.”
According to him, the reserve—which was put together in just over eight days—actually covers closer to 21 months of dividend obligations.
Le framed the move as a reflection of the company’s position in the crypto world: deeply involved, fully exposed to volatility, and committed to keeping investors confident.
The firm’s appearance on CNBC included discussion about Bitcoin’s long-term resilience, recent market swings, and what Le described as a shifting Overton Window around crypto adoption.
Signals Behind the Sudden Announcement
The decision didn’t come out of nowhere.
Investors were openly wondering whether Strategy would be able to handle both dividends and debt if market conditions worsened and the stock price cratered.
The company has even rolled out a new “BTC Credit” dashboard—an eyebrow-raising tool claiming Strategy now has enough resources to cover dividends for more than 70 years.
That messaging is clearly intended to reset the narrative before fear or speculation could snowball.
Bitcoin’s Rough Week Puts Crypto on Edge
The backdrop to all of this is Bitcoin’s rocky performance.
After topping $126,000 earlier this year, BTC has plunged roughly 30%, touching about $88,130 on Friday following another sharp daily drop.
Analysts tie the slump to forced liquidations, a cooling retail crowd, and money shifting toward safer or more traditional assets like gold, silver, and large-cap stocks.
With crypto left out of the broader market rally, investors have been jumpier than usual.
Still, voices like Stephane Ouellette of FRNT Financial suggest the pullback may simply be a breather—not a death knell for digital assets.
Short Sellers Circle as Investors Seek Clarity
One big question in the air was whether Strategy might offload its Bitcoin stash if its share price continued to fall.
Le addressed that directly, saying the company would only consider selling BTC if its stock dipped below net asset value and new capital became impossible to raise.
In other words, selling their Bitcoin isn’t part of the immediate playbook.
Even so, the recent volatility opened the door for short sellers to bet against the company, fueled by chatter about strained dividends or problematic debt servicing.
The Company Doubles Down on Its Bitcoin Strategy
To counter that pessimism, Strategy has leaned heavily on its ability to raise money even in a downturn.
Le framed the $1.44 billion raise as evidence that institutional investors still believe in the company’s long-term direction.
From the new dashboard to the clearly defined cash runway, the message is consistent: there’s no plan to dump Bitcoin, and no panic inside the company—despite the growing market pressure.
Commitment to Clarity and Credibility
The report ends with a nod to the publication’s editorial standards—thorough reviews, credible sources, and expert oversight—reinforcing that the information is both vetted and reliable.
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