...By Pelumi Emmanuel for TDPel Media.
Virtual staging is an effective way to sell a home, and can save a real estate agent up to 97% of the cost of traditional staging. By creating realistic images of a home, it can help potential buyers imagine themselves living in the unit.
This technique is becoming increasingly popular among interior designers, photographers, and real estate agents. It can also help sellers create more appealing and realistic property images for their listings. Listed below are some of the benefits of virtual staging. And remember to hire a professional service if you’re interested.
It can reduce the cost of staging by up to 97%
For sellers in a sellers’ market, virtual staging can be a cost-effective way to present their property to potential buyers. This type of staging helps potential buyers envision themselves living in your unit and can increase your chances of securing top dollar.
Virtual staging does not involve purchasing real furniture and decor, and can be as effective as a traditional staging service. It allows you to incorporate several different styles and personalities into one home, making it easy to target a specific buyer persona and market a property’s flexibility.
The cost of virtual staging is considerably less than traditional home staging. While a traditional stager may charge up to $2,000 for the initial consultation and $500 for rental fees, the average cost for a digital staging consultation is only $200 to $400, depending on the number of images and the company hired.
In addition to saving on costs, virtual staging can help make your property stand out in the online real estate market. Virtual staging can dramatically improve your property’s appeal and boost rental rates.
A virtual staged home sells 75% faster than a similar home without staging. In addition, 90% of home buyers start their search for a home online, making virtually staged listings more attractive to potential buyers.
In addition to being more attractive to buyers, virtually staged listings can help sellers save time and money while maximizing the benefits of a professional home stager. These benefits are why virtual staging has become an increasingly popular marketing strategy for real estate agents.
While virtual staging services can save you money, they are not without their own drawbacks. The main downside of using a virtual staging company is that you must trust the virtual staging service provider.
The reseller must have dedicated managers and a customer-oriented person who will execute instructions. Furthermore, the staging company should have a well-defined workflow and pricing model.
If your virtual staging company doesn’t have a proven workflow and pricing model, it’s time to switch to a different provider.
While virtual staging services are less expensive than real staging, it’s important to do some research first. Research your local market. Find out how many homes sell quickly in your area.
Share contact information with realtors and home sellers in your area. You can also provide a virtual staging service as an add-on to your main staging package to gain trust and a client base. You can charge a fixed price for virtual staging services.
Because most house buyers start their search online, virtual staging is more effective than ever. Virtual staging allows sellers to create personalized environments, catering to the needs of the target audience.
While real estate professionals are limited by the availability of furniture, virtual staging allows sellers to use a variety of furniture. It also eliminates the need to spend more on repairs. However, virtual staging is not an inexpensive option if you are looking to sell your home.
It can make a space feel lived-in
To get the best virtual staging result, you should start by taking a high-quality photograph of the space. The better the resolution, the more realistic the result will be.
Avoid using a blurry photo, since it will make the space look less realistic. Also, consider which angle is best for the shot. A good angle will give the room a spacious feel, making the ceilings appear tall.
If the room has little or no furniture, it may not be necessary to stage it. Similarly, if the room is small, like a bathroom, there’s no need for staging.
But if the space has special features, staging might be a good idea. Using a stager will add more personality to the space, which makes it seem more inviting. And it will help buyers see themselves living in the space.
The purpose of virtual staging is to show the full potential of a unit. An empty unit can seem chilly and uninviting, and it can be difficult to imagine how a person could live in a space when it’s empty.
Virtual staging helps make a space feel lived-in, so buyers can picture themselves in it. The result is a more positive, realistic experience for both the seller and the buyer.
It can help buyers imagine themselves in the unit
Despite the perks of virtual staging, you should still be cautious about the potential pitfalls of this marketing technique. In reality, it can be misleading and may even make buyers feel let down.
While some listings explicitly state that the home has been virtually staged, others do not. A buyer might be dismayed by bare walls and out-of-date spaces. In either case, virtual staging should be avoided.
The best way to beat the competition is to market your property according to niches. Niche interiors can be filtered by price tags and location and can be easily marketed using marketing automation software.
Virtual staging is an excellent addition to a listing and can help buyers picture themselves in the space. It can also add value to a property listing. Virtual staging can help sellers present their units in a more appealing way.
Another benefit of virtual staging is that it offers more options for furniture. It’s important to choose furniture that appeals to your target buyer audience.
For example, a modern couch and sleek lighting fixtures may appeal to millennials. Consider your buyer’s demographic before creating virtual staging for your unit.
This will ensure your unit is attractive to the right audience. While virtual staging can help you sell your unit faster, it shouldn’t be a substitute for an actual inspection.
A virtual staging can include floor plans and 3D models to give prospects an accurate picture of the space. They can see the furniture in each room, as well as how it would look in different environments.
This method also allows you to remove clutter and empty rooms that might put buyers off. In addition, virtual staging can help buyers imagine themselves in the unit, which increases the chances of a sale. Virtual staging can be a very affordable way to improve a unit’s appeal.
Another benefit of virtual staging is that it showcases the potential of a unit. When buyers view a vacant unit, it can seem cold and lifeless, and it’s difficult for them to visualize themselves in it.
Using photos of other people who live in the unit can make a unit feel more inviting to buyers. They can then imagine themselves living in it and enjoying all the amenities it has to offer.
A virtual staging photographer can charge around $40-70 per photo. Typically, they can turn a virtual staging project around in 48 hours. Make sure to compare several photo agencies before selecting one.
You can also try doing virtual staging yourself, if you are comfortable with doing it yourself. The more software you use, the less the price per photo will be. You will also have more control over the look and feel of the room.