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YouTube family stars pay top price snapping up the ‘BEST guard dog in the world’

✔︎ Fact Checked by TDPel News Desk
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By Samantha Allen

n Aussie family who earn up to $10,000 per day from their social media videos has paid a reported $176,000 for a specially-trained guard dog flown over from the UK.

The Norris family of eight, who have become an online sensation for their antics on over YouTube and Instagram , said they needed the pooch for their protection.Demi the German Shepherd is one of a few sought-after security pooches which routinely sell for the equivalent of a high-end brand new Porsche sports car, and is being brought in to protect the family’s brood of six celebrity children. The eldest child, Sabre, 18, started their social media journey before siblings Sockie, 15, Biggy, 13, Naz, 11, Disco, 3 and baby Charm became regular fixtures.

Sabre is a young Australian professional surfer and skateboarder and has appeared on the Ellen Degeneres TV show.

Along with sporting parents Justin and Brooke, the family is thought to have an estimated net worth of $28million. The eldest child, Sabre, 18, started their social media journey before siblings Sockie, 15, Biggy, 13, Naz, 11, Disco, 3 and baby Charm became regular fixtures.

Sabre is a young Australian professional surfer and skateboarder and has appeared on the Ellen Degeneres TV show.

Along with sporting parents Justin and Brooke, the family is thought to have an estimated net worth of $28million. Leedor Borlant who trained Demi at the UK-based Protection Dog Worldwide service said in a social media video that Demi was going to a family in Australia who had ‘security concerns’.

‘I’m absolutely sure that she will do them justice, and look after the family,’ Mr Borlant said.

‘This dog’s been absolutely formidable from the moment she was born … the dog is a serious, serious weapon for someone and will protect at all costs.’

It took 18 months to train Demi who may get further training in Australia.

The vet-checked and vaccinated dog is part of a large collection the security service have, with the company recently expanding into the US, African and Asian markets.

Other top form family-protection breeds up for grabs include Rottweilers, Dobermans and Giant Schnauzers.

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About Samantha Allen

Samantha Allen is a seasoned journalist and senior correspondent at TDPel Media, specializing in the intersection of maternal health, clinical wellness, and public policy. With a background in investigative reporting and a passion for data-driven storytelling, Samantha has become a trusted voice for expectant mothers and healthcare advocates worldwide. Her work focuses on translating complex medical research into actionable insights, covering everything from prenatal fitness and neonatal care to the socioeconomic impacts of healthcare legislation. At TDPel Media, Samantha leads the agency's health analytics desk, ensuring that every report is grounded in accuracy, empathy, and scientific integrity. When she isn't in the newsroom, she is an advocate for community-led wellness initiatives and an avid explorer of California’s coastal trails.