Virtual Academy Launches in Kenya, Second-Largest Market, With a Focus on Localization and Enhanced Educational Offerings

Virtual Academy Launches in Kenya, Second-Largest Market, With a Focus on Localization and Enhanced Educational Offerings

AltSchool Africa’s Milestone: Virtual Academy Takes Root in Kenya Following Extensive Planning

AltSchool Africa, an esteemed edtech startup operating across Nigeria and Uganda, has successfully launched its virtual academy in Kenya after meticulous planning and organizational efforts spanning nearly a year.

Boasting over 60,000 learners globally, the school’s decision to establish a presence in Kenya reflects its commitment to expanding across the African continent.

Strategic Decision: Kenya Emerges as AltSchool’s Second-Largest Market

In an interview with Technext, Oluwanifemi Akinwamide, Head of Growth and Partnerships at AltSchool, revealed that Kenya has become the second-largest market for AltSchool, outpacing even Nigeria in terms of enrollments.

The school’s project of imparting in-demand skills aligns with Kenya’s robust appetite for online learning, making it a strategic move to deepen operations in this receptive market.

Localizing the AltSchool Experience: Goals Beyond Expansion

While AltSchool already has a presence in Rwanda, the launch in Kenya signifies a pivotal step in growing its East African market.

Beyond expansion, AltSchool aims to localize the educational experience by incorporating region-specific content and activities.

The goal is not to create something entirely new but to enhance the current system with insights gained from the Kenyan market.

Transforming Payment Methods: AltSchool Adapts to the Kenyan Market

AltSchool’s entry into Kenya brings about a shift in payment processes for learners in the country.

Formerly relying on Stripe, the startup is exploring the possibility of collecting local payments through platforms like Mpesa.

This adaptation ensures that AltSchool’s offerings remain affordable for Kenyan learners, aligning with the school’s commitment to accessibility.

Future Possibilities: AltSchool’s Evolution Beyond Virtual Classes

AltSchool Africa’s venture into Kenya marks its third country presence. While firmly rooted in virtual education, there are contemplations about potential pivots in the future.

While the current launch does not indicate a shift to physical classes, the Head of Growth acknowledged the possibility of future developments, emphasizing transparency and communication with the public should any major shifts occur.

Strategic Certification and Partnerships: AltSchool’s Global Approach

AltSchool’s ability to rapidly expand across 100 countries stems from obtaining a Certificate of Exemption from the California Bureau for Private Postsecondary Education (BPE), allowing it to offer programs globally.

Despite being a virtual school, AltSchool is open to collaborating with partner institutions in Kenya, aligning goals to ensure a holistic and effective learning experience.

Leadership Announcement: Tabitha Kayvu to Spearhead Kenyan Operations

Tabitha Kayvu has been appointed to lead AltSchool’s operations in Kenya, showcasing her longstanding dedication to the company.

Having been with AltSchool since its inception as a product of TalentQL, Tabitha is uniquely positioned to drive enrollment growth, streamline payment processes, and bring AltSchool’s impactful experience to the Kenyan audience.