Swifties’ Enthusiasm Fuels Taylor Swift’s The Eras Tour Film
Taylor Swift’s dedicated fan base, affectionately known as the Swifties, continues to prove their unwavering support. The 33-year-old “Lover” singer recently released the film of her record-breaking “The Eras” tour, and it’s making a significant impact.
The concert film, which launched on Thursday, has achieved the second-largest October opening in history. Notably, the film generated an impressive $39 million on its opening day, solely from showings on 3,855 screens across North America.
This figure includes a substantial $2.8 million earned from special Thursday previews.
Originally slated for a Friday the 13th premiere, a date of particular significance in Swift’s world, the film’s debut was shifted up one day to Thursday.
The anticipation surrounding the movie was further heightened by a star-studded premiere in Los Angeles on Wednesday. The “Eras” film came incredibly close to breaking the record for the best October opening day, falling just short of Joaquin Phoenix’s “Joker,” which grossed $39.3 million in 2019.
Projections for the weekend box office estimate that Swift’s film will land within the $100 million range but are unlikely to reach $125 million.
It’s important to note that the film is being screened in large-format theaters, offering higher-priced tickets. Additionally, it benefits from being a limited run, as it will only be in theaters until Monday before returning the following weekend, starting on Thursday.
AMC Theaters is treating the film as a live concert experience, encouraging audiences to take photos, dance, and sing along with Taylor Swift.
As the numbers continue to roll in, it’s expected that “The Eras” tour movie will secure a place among the top 10 highest-grossing opening weekends of 2023, likely ranking between the fifth and seventh positions.
Presently, “Ant-Man 3” ($106 million), “The Little Mermaid” ($95 million), and “Oppenheimer” ($80.5 million) hold those spots.
The enthusiastic turnout of Swifties at theaters comes as a relief for movie exhibitors, as they haven’t witnessed a box office weekend exceeding $100 million in the past two months, despite experiencing more than one such weekend after the releases of “Barbie” and “Oppenheimer.”
At the world premiere, Taylor Swift personally selected the audience at the AMC Theater at The Grove in Los Angeles, where several celebrities were in attendance, including Beyoncé, Flava Flav, Simu Liu, Maren Morris, Mariska Hargitay, and Hayley Kiyoko.
Taylor Swift made a special appearance in each theater to deliver a heartfelt speech before the film began, expressing her joy in pursuing music as a career and her deep appreciation for “The Eras Tour.”
It’s clear that Taylor Swift’s “The Eras” tour film has struck a chord with both her dedicated fanbase and the wider audience, making it a cinematic event worth celebrating.
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