Just when you think Sydney Sweeney couldn’t be more booked and busy, she goes ahead and proves otherwise.
The Euphoria star is not only fronting a major new ad campaign that’s turning heads, but she’s also about to enter the fashion business with her very own lingerie line — and she’s got billionaire backing.
Stealing the Spotlight with American Eagle
This week, Sydney Sweeney took over the spotlight once again — this time as the solo face of American Eagle’s bold new fall campaign.
Titled Sydney Sweeney Has Great Jeans, the ad is all about denim and attitude.
In the photos released Wednesday, Sydney turns up the heat, posing confidently in jeans with no shirt — and in some shots, no bra either — fully leaning into her signature sultry aesthetic.
The campaign marks a shift in American Eagle’s strategy.
Instead of featuring several stars, they’ve gone all in on just one: Sydney. And it’s clear they think she’s worth it.
Chief Marketing Officer Craig Brommers even called her “the biggest get in the history of our brand.”
A Personal Touch to the Design
Sweeney wasn’t just a pretty face for this shoot.
She helped design a special pair of AE jeans herself, complete with a unique butterfly detail.
Even better? All proceeds from the sales of that design will go to support Crisis Text Line, a mental health support service.
She had her longtime stylist, Molly Dickson, on board too, collaborating with the brand to style each of the campaign’s looks.
On Instagram, Sweeney playfully captioned one of her teaser videos, “I have great jeans… now you can too.”
Fans quickly flooded the post with praise — not just for the looks, but for her growing influence in fashion.
Sydney’s Celebrity Brand Partnerships Keep Growing
This isn’t her first rodeo with brand deals either.
Sweeney’s become a go-to face for companies who want someone cool, confident, and camera-ready.
She’s already worked with names like Dr. Squatch, Baskin-Robbins, Jimmy Choo, Laneige, and Frankies Bikinis — and American Eagle is clearly betting big on her star power.
As Brommers explained, she’s one of the rare stars who can front a dual-gender brand while maintaining cross-generational appeal.
A Secret Lingerie Project Backed by Billionaires
But fashion isn’t the only lane Sydney is dominating.
Behind the scenes, she’s been quietly working on something even bigger — her very own lingerie brand.
According to reports, the business has been in development for over a year, and it’s about to launch “very soon.”
The twist? She’s reportedly got powerful investors supporting her — none other than Amazon’s Jeff Bezos and his wife Lauren Sanchez.
An insider told Us Weekly that Sydney’s been hands-on with this “huge project” from the beginning.
And now, all that quiet work is about to pay off with a big debut.
From Small Screen to 007 Rumors
On the acting front, Sydney’s rise hasn’t slowed either.
After standout performances in shows like Euphoria and The Handmaid’s Tale, she’s now rumored to be a top contender for the next Bond girl role.
Director Denis Villeneuve, who’s been tapped to helm the next James Bond installment, is reportedly very interested in casting Sweeney.
A source close to the production says he admires not just her talent but her physicality and charisma — qualities key to the Bond girl legacy.
“They’ve hung out a lot,” the source added. “He sees her as perfect for modernising the franchise.”
A New Era for Bond, and Maybe for Sydney Too
Villeneuve himself has spoken about his deep personal connection to the Bond series, recalling childhood memories of watching Dr. No with his father.
As he prepares to reinvent the franchise for a new era, it seems fitting that someone like Sydney — fresh, versatile, and already a fashion powerhouse — could play a central role.
As he put it: “I intend to honour the tradition and open the path for many new missions to come.”
What’s Next for Sydney?
With a hit campaign, a lingerie line about to launch, and whispers of 007 in the air, it’s safe to say Sydney Sweeney’s star power isn’t just rising — it’s exploding.
From modeling jeans to building her own brand, she’s doing what few actresses have managed: turning buzz into long-term business.
Keep your eyes on her — because she’s just getting started.