Sanad launches new strategy, appoints new Group CEO

Sanad launches new strategy, appoints new Group CEO

Sanad launches new strategy, appoints new Group CEO

ABU DHABI, 1st February, 2022 – Sanad, a wholly-owned subsidiary of Mubadala Investment Company, today launched its new strategy to expand the business beyond the aerospace sector.

The company has also appointed Mansoor Janahi, currently Deputy Group CEO of Sanad, as the new Group CEO to lead the growth stage under the new strategy, as of 1st February.

The strategy and leadership announcements follow the launch of “Operation 300bn” last year, aiming to more than double the industrial sector contribution to GDP in the UAE to AED300 billion by 2031.

Under its new industrial services strategy, Sanad will contribute to the economic diversification agenda and help position the UAE as a global industrial hub.

Its future offering will be focused on providing technology-driven and integrated industrial services.

Badr Al Olama, Executive Director of UAE Clusters at Mubadala and Chairman of Sanad, said, “Sanad stands on the cusp of a significant transformation underpinned by the Fourth Industrial Revolution.

Building on our track record of more than three decades of experience in the commercial aviation sector, Sanad is ready to take the next step forward and become the source-to-go, one-stop-shop for the broader industrial services sector.

“Mansoor’s knowledge and wealth of experience will be invaluable in this decisive phase for the company as it builds on its strong performance to provide innovative solutions to support the growth of Sanad over the next decade.

This is also in line with UAE Investments strategy to accelerate the diversification of the UAE’s economy and grow our national champions in multiple sectors.


Commenting on his appointment, Janahi said, “The UAE has an amazing track record of industrialisation and a strong footprint in industrial services.

These capabilities and prominent market presence have been developed in record time.

If we look at the aerospace industry, and Sanad specifically, we have created a genuinely homegrown success story and a globally recognised industry leader.

“In line with its new strategy, Sanad will continue leveraging synergies with international partners; we will develop new and innovative service concepts that combine our industrial and financial knowledge.

Ultimately, our vision for the future is to develop profitable and sustainable industrial service offerings to address the ever-changing needs of clients across multiple sectors.


The current Group CEO, Troy Lambeth, will be supporting several strategic initiatives both within the Sanad Group and in support of Mubadala’s UAE Investments platform.

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