As product prices continue to grow due to the cost of living problem, supermarkets have begun to affix anti-theft security tags to items like cheese, butter, and infant milk.
Social media users shared images of £3.99 blocks of cheddar with electronic tags attached on Aldi shelves.
Just hours after it was revealed that Sainsbury’s is selling a 750gram version of the product for £7.25, another photograph surfaced showing a huge carton of Lurpak butter with a security sticker on it. Up until recently, the cost was £5.90.
Baby milk tubs now have security tags attached by Tesco. At Tesco Extra in Streatham, south London, formula milk cans—some of which were priced at £21—are being guarded. Following the latest labeling of Aptamil infant, toddler, and follow-on milk tubs by Sainsbury’s.
Other pictures shared on social media showed security boxes and £8 packs of lamb in a Co-Op store.
After learning that the supermarket is selling Lurpak butter for £7.25 a tub, Sainsbury’s boss issued a warning today that the pressure on household finances “will only escalate over the balance of the year” amid the inflation crisis.
The supermarket group’s chief executive, Simon Roberts, stated that in light of ongoing inflation, the company is attempting to minimize expenses across all of its activities.
We are investing £500 million and doing everything we can to keep our pricing low, especially on the items that consumers buy the most frequently, because we truly understand how difficult it is for millions of homes right now,’ he said.
Doing the right thing for our customers and coworkers will continue to be at the very top of our agenda, I’m absolutely clear about that. “The pressure on household budgets will only deepen during the remainder of the year.”
Despite the fact that several of its competitors are selling Lurpak butter at a lower price, Sainsbury’s is charging an astronomical amount for it. Tesco charges £5.30 for the same bundle, whereas Asda, Iceland, and Ocado charge £6.
Since its introduction in Denmark in 1901, the high-end butter brand has established itself as a standard in millions of homes all over the nation. But the exorbitant expense of a pack may soon send families away.
The announcement comes amid the biggest cost-of-living crisis since the 1970s, which is being fueled by rabid inflation. Experts have warned that things could get worse before they get better.
The “additional resilience” that Britons developed during the epidemic is “lying waste” due to constraints on household budgets, according to Sarah Coles of the banking company Hargreaves Lansdown.
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