Pubs across England are gearing up for a weekend of bumper sales as the World Cup final approaches.
A recent letter from Cabinet minister Michael Gove to councils has raised hopes that venues can open early for the final match.
Regulations currently restrict the sale of alcohol before 10 am on Sunday, but individual venues like pubs also have specific hours they can serve alcohol based on their licenses.
Gove’s letter urges councils to support venues seeking extended hours for the game, leading to increased optimism among pub owners.
Clive Watson, Chairman of City Pub Group, expressed his plans to capitalize on the historic day by opening early and offering brunch for viewers.
However, he also voiced the desire for relaxed licensing hours from 11 am to maximize the occasion.
Similarly, Clair Preston-Beer, Managing Director for Greene King pubs, shared the excitement of welcoming patrons to their 900 Sport pubs for a fitting celebration.
The semi-final between England and Australia witnessed a nearly 30 percent rise in total drinks sales compared to the same period last year during the match.
Supermarkets Gear Up for Increased Snack and Beer Sales
Supermarkets are also preparing for a surge in sales as fans stock up on snacks and beer ahead of the final match.
Asda is predicting a substantial 25 percent increase in sales of bacon and burgers on Saturday, given fans’ preparations for Sunday’s final.
Sainsbury’s, on the other hand, forecasts a 10 percent rise in sales of crisps, soft drinks, and beer.
Rising Interest in England Merchandise and Lionesses’ Sales Surge
Retailer ASOS reports a significant uptick in demand for the England shirt, with sales soaring by 64 percent in the week following the quarter-finals.
Fanatics, which manages the official online England Store and the retail store at Wembley, experienced remarkable growth in the online sale of England Women’s merchandise.
The sales on a single day, Wednesday, matched the cumulative sales of the previous seven days combined.
This demonstrates the fervor surrounding the Lionesses’ journey in the tournament.
Increased Interest in Travel to Australia
Following the Lionesses’ qualification for the final, online searches for “flights to Australia” saw an astonishing 179 percent surge.
This highlights the growing excitement and anticipation surrounding the team’s journey to the final match.
World News