Marks & Spencer, renowned for its bra selection, is diversifying its lingerie range by introducing knickers with built-in padding to enhance the appearance of the buttocks.
The new product aims to provide wearers with a curvier silhouette, similar to the way M&S bras have supported and enhanced busts for years.
Details of the Knickers:
These padded knickers, priced at £15 per pair, will be available in May at 35 stores and online.
They feature two removable convex pads that sit atop the wearer’s buttocks, giving them a boost and creating a more pronounced shape.
Statement from M&S’s Head of Lingerie Design:
Soozie Jenkinson, the head of lingerie design at Marks & Spencer, highlights the retailer’s commitment to addressing customers’ desires for perky buttocks.
She refers to the new product as “BBS” or bum-boosting shorts, emphasizing the retailer’s dedication to enhancing rear aesthetics.
Demand for Enhanced Buttocks:
The surge in popularity of fuller, curvier bottoms can be attributed, in part, to the influence of figures like Kim Kardashian, whose ample posterior has shaped contemporary beauty ideals.
This shift has led to increased demand for products that enhance the appearance of the buttocks, such as padded underwear.
Comparison with Other Brands:
While Marks & Spencer may not be the first to offer padded pants, with brands like Skims and Spanx already providing similar products, its entry into this market segment signifies a notable shift for the retailer.
As a leading brand in the UK, M&S’s decision reflects broader trends in fashion, lifestyle, and body shape preferences.
Conclusion:
The introduction of padded knickers by Marks & Spencer reflects changing consumer preferences and the retailer’s commitment to offering solutions that cater to evolving fashion trends.
This move signifies M&S’s adaptability and responsiveness to shifts in the lingerie market, positioning it as a versatile and innovative brand in the industry.
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