Nigerian Afrobeat Star Davido’s Endorsement Fee Revealed: $5 Million for One-Year Deal

By Alan Peterson

Published: May 23, 2023 | 8:31 AM GMT

…By Lola Smith for TDPel Media. The team representing Nigerian Afrobeat singer Davido, whose real name is David Adeleke, has disclosed the cost of securing the artist for an endorsement deal over a span of one year.

The sum amounts to $5 million, which is equivalent to N2.3 billion in Nigerian currency.

Davido’s Endorsement Fee Revealed:

Anambra Tech guru and CEO of Billpoint, Linus Williams, took to Instagram on Monday night to share the details of the cost involved in bringing Davido on board as an ambassador for his company.

He posted a screenshot of the response received from Davido’s team, shedding light on the financial aspect of the endorsement.

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Response from Davido’s Team:

The post, titled “Re: Endorsement Deal Inquiry,” featured the content of the response Williams received from Davido’s team.

The message expressed gratitude for his email and stated that Davido’s endorsement fee for a full calendar year amounted to $5 million.

It also mentioned that the fee would be subject to review at the end of the endorsement period, indicating the possibility of renegotiation.

Initial Budget vs. Actual Cost:

Williams had initially allocated a substantial amount of N150 million (approximately $205,000) to secure Davido as a brand ambassador.

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However, he shared in the post that they abandoned the pursuit upon receiving the response from Davido’s team.

He also sought suggestions from his audience regarding other potential brand ambassadors they could sign with the budget of $205,000.

Conclusion:

The team representing Davido has revealed that the cost of obtaining the artist’s endorsement for one year amounts to $5 million.

This disclosure was made by Linus Williams, the CEO of Billpoint, who shared the response received from Davido’s team on Instagram.

The revelation came as a surprise to Williams, who had initially set aside N150 million for the endorsement deal.

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About Alan Peterson

Alan Peterson is a talented writer who creates engaging and informative content for TDPel Media. With a keen eye for detail and a passion for storytelling, Alan has established himself as a respected authority in his field. He is a dedicated professional who is committed to providing readers with accurate and up-to-date news and information. Alan’s ability to distill complex ideas into easily digestible pieces has earned him a loyal following among TDPel Media’s readers. In addition to his writing work, Alan is an avid reader and enjoys exploring new topics to expand his knowledge and expertise. He lives in Scotlant, United Kingdom.