Let’s be real—most of us have moved past the idea of achieving that so-called “perfect beach body.”
What really matters now is feeling great in what you’re wearing.
And nothing does more for your summer confidence than the right swimsuit.
While the pressure to look flawless in a bikini might still haunt some of us, the truth is, a well-chosen one-piece can be far more flattering—and far more comfortable.
It’s not about hiding; it’s about highlighting what makes you feel amazing.
Why Swimsuits Are Winning the Style Game
Long gone are the days when swimsuits were the practical, less-glamorous cousin to the bikini.
This season, one-pieces are having a serious moment—and not just with “women of a certain age.”
In fact, Accessorize has seen a 34% rise in swimsuit sales over bikinis.
So, if you’ve been considering a switch, now’s the perfect time to dive in.
Swimsuits now come in flattering shapes, bold prints, and smart designs that support, smooth, and still look stylish.
Whether you’re poolside or plunging into the sea, you’ll find something that works with your body, not against it.
1. Stylish Sculpting That Doesn’t Squeeze
Remember when “tummy control” meant stiff, uncomfortable, corset-like swimwear?
Thankfully, those days are over. Today’s shaping swimsuits are clever and subtle.
Think soft ruching, mesh panels, bold colours, and breathable fabrics that smooth things out without feeling restrictive.
Take this sculpting orange number from Primark, for example.
With moulded cups and adjustable straps, it gives support where it’s needed—without the hefty price tag (just £14!).
It’s snug but comfy, and the structured design does wonders compared to saggy, shapeless alternatives.
2. Wrap-Front Wonders That Flatter Every Curve
If you’ve ever loved a wrap dress, you’ll adore a wrap-front swimsuit.
It gently cinches your waist, works with any bust size, and gives that tailored-but-comfy feel.
It’s timeless but always looks current.
We’re loving Tu at Sainsbury’s palm print version—only £18, and yes, it’s machine washable (unlike many swimsuits, so double-check care labels!).
It’s the kind of shape that never goes out of style and instantly makes you feel put together.
3. Asymmetric Necklines That Add Just Enough Edge
If you’re craving something modern but not flashy, an asymmetric neckline might be your new best friend.
It creates an instant focal point without screaming for attention—and it works on pretty much every body shape.
For those with a bit of a bust, look for options with built-in cups to keep everything supported.
Monsoon’s leafy design, available in sizes 8 to 22, is a standout for balancing elegance with a fresh, current vibe.
4. Bold, Youthful Prints That Scream Vacation
There’s something about a printed swimsuit that immediately puts you in a holiday mood.
And no, we’re not talking cutesy florals—this is about bold, retro-inspired patterns that feel joyful and confident.
Boden’s V-neck printed piece, for instance, is equal parts flattering and fun.
After seasons of quiet neutrals, a splash of print feels like rebellion—in the best way.
Whether you’re sunbathing with a book or diving into the waves, it’s the kind of suit that just lifts your spirits.
5. Clever Cutaways That Show Just Enough Skin
Cutaway swimsuits can sound a bit scary, but when done right, they strike the perfect balance between playful and polished.
These aren’t about baring it all—they’re about smartly placed cut-outs that add a touch of skin and a whole lot of style.
Look for pieces that fit well and offer the right coverage so you can move (and lounge) without worrying about wardrobe malfunctions.
John Lewis has a fantastic green cutaway suit that feels like a confident middle ground between a bikini and a classic one-piece.
The Bottom Line? Swimwear Should Work For You
The key to beachwear confidence isn’t changing your body—it’s changing your swimsuit.
With so many flattering, supportive, and stylish options out there, the hardest part might just be choosing one.
So forget the pressure. Grab the swimsuit that makes you feel amazing, and go enjoy that holiday.