Mubadala invests in US-based software company

By Samantha Allen

Published: December 8, 2021 | 1:14 PM GMT

Mubadala invests in US-based software company

ABU DHABI, 8th December, 2021 – Mubadala Investment Company, the Abu Dhabi based sovereign investor, announced its investment in Medallia, the market leader in customer and employee experience management software, alongside Thoma Bravo, a leading software investment firm.

The minority co-investment was conducted in connection with Thoma Bravo’s recent take private of the San Francisco-based enterprise software company.

Thoma Bravo announced the completion of its acquisition of Medallia on 29th October, in an all-cash transaction valued at US$6.

4 billion.

Medallia was founded in 2001 and is a provider of experience management software to customers in various sectors, including financial services, technology, hospitality, auto, and retail.

Medallia captures experience data from customers and employees across multiple channels, which are then analysed through the company’s proprietary AI and machine learning technology to derive predictive insights to drive business actions and outcomes.

About Samantha Allen

Samantha Allen is a seasoned journalist and senior correspondent at TDPel Media, specializing in the intersection of maternal health, clinical wellness, and public policy. With a background in investigative reporting and a passion for data-driven storytelling, Samantha has become a trusted voice for expectant mothers and healthcare advocates worldwide. Her work focuses on translating complex medical research into actionable insights, covering everything from prenatal fitness and neonatal care to the socioeconomic impacts of healthcare legislation. At TDPel Media, Samantha leads the agency's health analytics desk, ensuring that every report is grounded in accuracy, empathy, and scientific integrity. When she isn't in the newsroom, she is an advocate for community-led wellness initiatives and an avid explorer of California’s coastal trails.