Minnesota hockey reporter Jessi Pierce dies with three children in tragic White Bear Lake fire

The hockey world is grappling with an unimaginable tragedy.

Jessi Pierce, a beloved reporter covering the Minnesota Wild, and her three children—Hudson, Cayden, and Avery—died Saturday in a devastating fire that engulfed their home in White Bear Lake, Minnesota.

A Beloved Voice in Hockey

Pierce, 37, was known for her infectious energy, bubbly personality, and dedication to hockey reporting.

She contributed to The Athletic Upon arrival, the home was described as a “fully involved structure fire.”

Jessi’s husband, Mike Hinrichs, was away on a work trip at the time.

Authorities are still investigating the cause of the fire. White Bear Lake Police Chief Greg Peterson requested the community’s patience as details emerge.

Community Support and Fundraiser

In the wake of the tragedy, a GoFundMe campaign was launched to support Mike Hinrichs, who is now navigating life without his wife and children.

The fundraiser had already raised nearly $22,000 of its $50,000 goal by Sunday evening.

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The GoFundMe page honored Jessi and her children, describing her as someone who “went above and beyond to create many moments of joy and everlasting memories.”

Tributes Pour In

The NHL, colleagues, and friends have shared heartfelt tributes.

• Bill Price, NHL.com editor-in-chief: “The entire NHL.com team is devastated… Jessi’s love of her family and hockey was evident in the energy and passion she brought to her work.”
• Jackie Redmond, NHL reporter: Pierce was a “clear talent and an undeniably wonderful human being.”
• Kirsten Krull, co-host: Recalled her friend as fiercely loyal, confident, and loving toward her family.

Personal Memories

Jessi’s social media highlighted her devotion as a mother.

Recent posts showed fun family outings, including trips to the ice cream shop, reflecting her joy in everyday moments with Hudson, Cayden, and Avery.

Minnesota Wild Reacts

The Minnesota Wild issued a statement expressing heartbreak: “Jessi and her children will be greatly missed… she served as a dedicated ambassador for the game of hockey.”

Impact and Consequences

The loss reverberates far beyond the immediate family.

The hockey community loses a vibrant voice and storyteller, while Mike Hinrichs faces both emotional and financial challenges.

Colleagues and fans are rallying support, but the emotional void is immeasurable.

What’s Next?

Authorities continue to investigate the cause of the fire.

Meanwhile, the GoFundMe campaign and community efforts aim to provide immediate financial assistance for funeral costs and support for Mike during this unimaginable period of grief.

Summary

Jessi Pierce and her three children died in a tragic home fire in White Bear Lake, Minnesota.

She was a passionate hockey reporter known for her warmth, energy, and dedication to her family and work.

Tributes from colleagues, the NHL, and the community underscore the profound impact of her loss.

Bulleted Takeaways

• Jessi Pierce, 37, and her three children died in a home fire in White Bear Lake, Minnesota
• Husband Mike Hinrichs survived; GoFundMe launched to support him
• Pierce worked for NHL.com, The Athletic, Minnesota Hockey Journal, and Massachusetts Hockey
• Co-hosted The Bardown Beauties podcast with Kirsten Krull
• Tributes from colleagues, the NHL, and friends highlight her energy, talent, and devotion as a mother
• Fire investigation ongoing; cause not yet determined
• Minnesota Wild mourns the loss of a beloved hockey ambassador