It looks like breakfast has become the latest battleground for subtle celebrity shade, with Meghan Markle and Gwyneth Paltrow at the center of an unexpected social media showdown.
Fans are buzzing with speculation after what appears to be a quiet but calculated exchange between the two stars.
The drama began when Paltrow, known for her lifestyle brand Goop, shared a seemingly effortless breakfast-making video on Instagram.
In the clip, she wore crumpled pajamas, sipped coffee, and put together a simple meal in what appeared to be her own kitchen—no glam squad, no fancy set, just her, her phone, and a monogrammed mug.
But it was the music choice that set tongues wagging: This Will Be (An Everlasting Love) by Natalie Cole, a song notably used in promos for Meghan’s new Netflix series, With Love, Meghan.
Meghan Fires Back with a Banana Split
Just a day later, Meghan appeared to respond with an Instagram story featuring her close friend Kelly McKee Zajfen.
In the clip, Zajfen carefully assembled a “reinvented banana split,” layering yogurt, jam, granola, and berries over a banana.
Meghan, filming behind the camera, giggled and made sure to tag her own preserve brand, As Ever.
The caption? “When one of your besties reinvents a banana split for breakfast.”
This wasn’t the only post fans read into. Later that day, Meghan shared another video—this time taken by Prince Harry—showing a flock of birds flying in a V-formation.
The caption? “Flying into the week with my family.
(Thanks H for capturing this!)” While it seemed innocent enough, some followers saw it as a symbolic message about sticking together as a unit.
Fans Weigh In on the Social Media Showdown
While neither Meghan nor Gwyneth has directly addressed the rumored shade, fans have plenty to say.
Some saw Paltrow’s casual, makeup-free post as a pointed contrast to Meghan’s polished on-screen persona, especially given that With Love, Meghan received mixed reviews upon its Netflix debut.
One social media user wrote, “Omg! Meghan & Kelly try to throw shade back at Gwyneth Paltrow! This is a game they are going to lose.”
Another added, “Gwyneth Paltrow continues to throw shade & I’m here for it! No makeup, in her actual kitchen, sipping coffee—pure class.”
Others dissected every detail, even pointing out the monogrammed mug in Paltrow’s video, speculating it was a subtle reference to Meghan’s Duchess of Sussex monogram.
A History of Banana Drama
Interestingly, this isn’t the first time Meghan has been involved in a banana-related controversy.
Back in 2019, while visiting a sex worker charity with Prince Harry, she wrote motivational messages like “You are special” and “You are strong” on bananas included in food parcels.
The gesture was met with criticism, with one recipient calling it “offensive” and suggesting Meghan could do more to help beyond words on fruit.
Is It All Just Coincidence?
Of course, there’s always the possibility that this entire breakfast saga is nothing more than a series of coincidences. Paltrow herself addressed the speculation last week, insisting, “Absolutely no shade intended!” and even calling Meghan “lovely.”
Still, with fans analyzing every detail, it’s clear that this social media exchange—whether intentional or not—has turned into an unexpected celebrity spectacle.
What do you think? Is there real shade being thrown, or is it all just overanalyzed internet drama? Let us know in the comments!